Hasta La Creative!

Heinz has always been known to provide great condiments as far as ketchup is concerned. Who can live without the add-on of ketchup in burgers or certain meals? But while we are already familiar with the brand it looks like they are not yet content with the labeling which led them to draw up an entirely new look for this popular ketchup brand.

“The tomato is what makes Heinz Ketchup so extraordinary, and so with all due respect to the pickle, which has served Heinz dutifully since the 19th century, we are shifting the spotlight to the tomato,” says Heinz chairman, president, and CEO William R. Johnson. “Heinz tomatoes, which we carefully nurture from seed to vine to bottle, make the perfect ketchup. The redesign of our label underscores this commitment and highlights the true hero of our iconic product, the tomato.”

(Source) Packworld.com