WASHINGTON (AdAge.com) — Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and — just maybe — Sen. Barack Obama.
NEW YORK (AdAge.com) — National Basketball Association Commissioner David Stern is bent on fixing public perception that its games are fixed.
MINNEAPOLIS (AdAge.com) — Missing the big tent of Tuesday's NBA Finals, Wednesday night's prime-time ratings plunged as the week's roller coaster continued. Indeed, a roller coaster would have fit right in with Wednesday's prime time, which looked a bit like a carnival, with a midway including NBC's "Celebrity Circus."
Pocket Book Collection. The best of literature, in your pocket.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Renan Tommaso
Art Director: Suzana Haddad
Photographer: Latin Stock
Account Supervisor: Yoshico Saito
Advertiser’s Supervisor: Joana Fernandes
Pocket Book Collection. The best of literature, in your pocket.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Renan Tommaso
Art Director: Suzana Haddad
Photographer: Latin Stock
Account Supervisor: Yoshico Saito
Advertiser’s Supervisor: Joana Fernandes
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser’s Supervisor: Julia Duden
NEW YORK (AdAge.com) — Advertiser expenditures on local broadcast TV fell 1.6% in the first quarter of 2008, even as ad dollars continued to flow to network and syndicated TV, according to an analysis of TNS Media Intelligence figures for the top 100 population markets by the Television Advertising Bureau.
NEW YORK (AdAge.com) — The BET Awards, airing June 24 on BET, have emerged as the de facto Super Bowl for the African-American audience, attracting integrated sponsors such as Procter & Gamble, Target, Dodge and Verizon.
Volkswagen Trucks. For every kind of load.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser’s Supervisor: Ana Maria Oliveira
Volkswagen Trucks. For every kind of load.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser’s Supervisor: Ana Maria Oliveira
Volkswagen Trucks. For every kind of load.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser’s Supervisor: Ana Maria Oliveira
Volkswagen Trucks. For every kind of load.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser’s Supervisor: Ana Maria Oliveira
Advertising Agency: JWT, Mumbai, India
National Creative Director: Agnello Dias
Senior Creative Directors, AVPs: Debu Purkayastha, Vistasp Hodiwala, Arkadyuti Basu
Creative Director: Vinayak Gaikwad
Senior Copywriter: Simone Patrick
Junior Copywriter: Kaushik Iyer
Account Executive: Anuja Arora
LOS ANGELES (AdAge.com) — When it comes to sponsorship, metal was getting a bit rusty. But this summer, headbangers will be able to pick among ear-splitting tours and the energy drinks sponsoring them.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Philippe Taroux, Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Philippe Taroux, Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Philippe Taroux, Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse
Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Photographer: Edmund Leong, Untold Images
Account Supervisors: Tina Tong, Diana Boo
Designer: Xuxulyn
Retoucher: James Teoh, Untold Images
Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Photographer: Edmund Leong, Untold Images
Account Supervisors: Tina Tong, Diana Boo
Designer: Xuxulyn
Retoucher: James Teoh, Untold Images
Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Photographer: Edmund Leong, Untold Images
Account Supervisors: Tina Tong, Diana Boo
Designer: Xuxulyn
Retoucher: James Teoh, Untold Images
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