Ravensburger: Construction, 1

Ravensburger: Construction, 1

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Directors: Jens-Petter Waernes, Erik Dagnell
Graphic Designer: Annika Stierl
Production Manager: Søren Gessat
Account Executives: Katrin Seegers, Sven Weiche, Ghazaleh Nazari

Volkswagen: Product recall

Volkswagen: Product recall

Advertising Agency: DDB Amsterdam, Amstelveen, Netherlands
Creative Directors: Dylan de Backer, Joris Kuijpers
Art Director: Joris Kuijpers
Copywriter: Dylan de Backer

Sony PSP: Lamp post

Sony PSP: Lamp post

Advertising Agency: TBWA Espana, Madrid, Spain
Creative Directors: Juan Sánchez, Guillermo Ginés, Vicente Rodríguez, Bernardo Hernández
Art Director: Bernardo Hernández
Production Manager: Nuria Mazario
Account Executive: Inés Díaz-Casariego
Copywriter: Vicente Rodriguez

Pilot: Water resistant

Pilot: Water resistant

Advertising Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas, Jose Miguel Tortajada
Art Directors: Dani Páez, Saül Serradesanferm
Production Manager: Clemente Bielsa
Copywriter: Jorge Meneclier

u4ria.com.sg: His and her

u4ria.com.sg: His and her

Advertising Agency: Y&R, Singapore
Creative Director: Rowan Chanen
Art Director / Copywriter: Scott McClelland
Production Manager: Kim Lim
Account Executive: Rohini Runganadhan
Photographer: Chris von Menge

Toyota: Road, 3

Toyota: Road, 3

If you are going to drink, please don’t drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong

Toyota: Road, 2

Toyota: Road, 2

If you are going to drink, please don’t drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong

Toyota: Road, 1

Toyota: Road, 1

If you are going to drink, please don’t drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong

ESPN: Ears

ESPN: Ears

Advertising Agency: Arnold Worldwide, Boston, USA
Creative Director: Mark St. Amant, Ralph Watson
Art Director: Ralph Watson
Production Manager: Marita Stapleton
Copywriters: Roger Baldacci, Mark St. Amant, Wade Devers

ESPN: Boring

ESPN: Boring

Advertising Agency: Arnold Worldwide, Boston, USA
Creative Director: Mark St. Amant, Ralph Watson
Art Director: Ralph Watson
Production Manager: Marita Stapleton
Copywriters: Roger Baldacci, Mark St. Amant, Wade Devers

ESPN: Sanath

ESPN: Sanath

Advertising Agency: Arnold Worldwide, Boston, USA
Creative Director: Mark St. Amant, Ralph Watson
Art Director: Ralph Watson
Production Manager: Marita Stapleton
Copywriters: Roger Baldacci, Mark St. Amant, Wade Devers

Rowen: Pure sound, 3

Rowen: Pure sound, 3

Advertising Agency: Advico Young & Rubicam, Zurich-Gockhausen, Switzerland
Creative Director: Urs Schrepfer
Art Director: Nicolas Vontobel
Copywriter: Florian Birkner
Photographer: Derron & Kuhn

Rowen: Pure sound, 2

Rowen: Pure sound, 2

Advertising Agency: Advico Young & Rubicam, Zurich-Gockhausen, Switzerland
Creative Director: Urs Schrepfer
Art Director: Nicolas Vontobel
Copywriter: Florian Birkner
Photographer: Derron & Kuhn

Rowen: Pure sound, 1

Rowen: Pure sound, 1

Advertising Agency: Advico Young & Rubicam, Zurich-Gockhausen, Switzerland
Creative Director: Urs Schrepfer
Art Director: Nicolas Vontobel
Copywriter: Florian Birkner
Photographer: Derron & Kuhn

Aware Helpline: Verbal abuse, 3

Aware Helpline: Verbal abuse, 3

Verbal abuse can be just as horrific.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Ng Pei Pei
Production Manager: Terry Ong
Account Executives: Sandra Teh, Anuja Weeranarayana
Copywriters: Simon Jenkins, Andrew Petch
Photographer: Teo Studios
Retoucher: Kendrick Wong
Art Buyer: Adrel Law

Aware Helpline: Verbal abuse, 2

Aware Helpline: Verbal abuse, 2

Verbal abuse can be just as horrific.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Ng Pei Pei
Production Manager: Terry Ong
Account Executives: Sandra Teh, Anuja Weeranarayana
Copywriters: Simon Jenkins, Andrew Petch
Photographer: Teo Studios
Retoucher: Kendrick Wong
Art Buyer: Adrel Law

Aware Helpline: Verbal abuse, 1

Aware Helpline: Verbal abuse, 1

Verbal abuse can be just as horrific.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Ng Pei Pei
Production Manager: Terry Ong
Account Executives: Sandra Teh, Anuja Weeranarayana
Copywriters: Simon Jenkins, Andrew Petch
Photographer: Teo Studios
Retoucher: Kendrick Wong
Art Buyer: Adrel Law

Personal Statements

Self-promotion is a big part of the ad biz. Every agency has a self-promo site and many make self-promo print ads to run in specialty publications. Then there’s the whole “make an ad for yourself” thing that happens, as ad people seek higher and higher realms. One might even argue this site is a self-promo campaign of some sort. Anyway, Casey McKinnon doesn’t say she’s an actor, writer, producer in the video above. She doesn’t need to say that. She just needs to be interesting enough to make her audience want more.

South African Airways: Show, 3

South African Airways: Show, 3

For those occasions when there’s a better show outside, you can always pause the movie inside.

Advertising Agency: The Jupiter Drawing Room, South Africa
Creative Directors: Graham Warsop, Matthew Barnes
Art Director: Archie Malinga
Copywriter: Vuyani Plata
Photographers: Michael Fay, Bobby Haas / National Geographic

South African Airways: Show, 2

South African Airways: Show, 2

For those occasions when there’s a better show outside, you can always pause the movie inside.

Advertising Agency: The Jupiter Drawing Room, South Africa
Creative Directors: Graham Warsop, Matthew Barnes
Art Director: Archie Malinga
Copywriter: Vuyani Plata
Photographers: Michael Fay, Bobby Haas / National Geographic