Bonaqua in outdoor push for Olympics

HONG KONG – Coca-Cola Hong Kong has kicked off a new outdoor campaign for its Bonaqua mineral water brand.

Malaysia gets new paper

KUALA LUMPUR – Agencies have applauded the Malaysian Government’s decision to clear the way for the country’s first opposition-backed newspaper.

The House Cafe: Tea for health

The House Cafe: Tea for health

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: İlkay Gürpınar
Creative Head: Gokhan Yucel
Copywriter: Cem Ozturk
Art Director: Banu Ustundag

Unilever awards ice cream brand to DDB

MANILA – Unilever has a awarded its estimated US$10 million Selecta ice cream brand to DDB in the Philippines after a pitch involving Lowe and incumbent McCann Worldgroup.

Advertising Week: Ideas

Advertising Week: Ideas

From 14th to 18th of January 2008 all ideas circulate.

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Alexandre Veret
Copywriter: Frederic Sounillac
Photographer: Jean-Yves Lemoigne
Art Buying: Vanessa Barbel
Published: January 2008

WPP Digital invests in media company

SHANGHAI – WPP Digital, the digital investment arm of WPP, has acquired a minority stake in HDT Holdings Technologies, a rich media advertising and technology company.

Jollibee fast food chain to air kids TV show

MANILA – To mark its 30th anniversary, Jollibee, the Filipino fast food chain, has created a weekly children’s TV show starring five of its brand mascots.

Ford Connect: Police

Ford Connect: Police

Get tough.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Marco Pizzolu, Chema Bercial
Copywriter: Gonzalo Úrbez
Photographer: Santiago Esteban
Published: April 2008

A new platform for StarHub marketers

SINGAPORE – StarHub has launched Singapore’s first nationwide location-based mobile advertising service.

HKTB selects Grey for global account

HONG KONG – The long-running creative pitch for HKTB’s global account has finally ended with the appointment of Grey Hong Kong, following a final round that also included Publicis, Saatchi & Saatchi and DDB.

Sakornsinthu takes MD role at McCann

BANGKOK – McCann Worldgroup has appointed former Carlsberg UK marketer Thany Sakornsinthu (pictured) as managing director of Momentum Thailand following the departure of Vijja Vajaranant.

WE reshuffles after senior staff leave

HONG KONG – A major management reshuffle is underway at WE Marketing Group’s Hong Kong office, following the departures of managing director Andrew Lee, general manager Iris Chan (pictured) and ECD Simon Fung.

Mercedes launches first homegrown ads in China

BEIJING – Mercedes Benz China has launched its first original mainland campaign to promote the launch of its limited edition SLK Passion 08 model, featuring Chinese superstar Zhang Ziyi.

Skoda Auto backs Planet Green China

SHANGHAI – Volkswagen brand Skoda Auto has sponsored the new Planet Green programming block in China, which will run on the Discovery Channel.

Liberty plugs a new future in Vietnam

HO CHI MINH CITY – Liberty Insurance has launched a series of print campaigns to promote its credentials and product range in the fast-growing Vietnamese insurance market.

Tiger declares game on for new Singapore push

SINGAPORE – Tiger Beer is showing off its competitive streak with a through-the-line thematic campaign which is all about winning.

Saatchis Indonesia launches new unit

JAKARTA – Saatchi & Saatchi Indonesia has launched Saatchi Connect, a consumer activation unit.

Russian Bear Vodka: May Day

Russian Bear Vodka: May Day

Tactical radio ad for Worker’s Day (May Day)

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Additional credits: Spaced Out Sounds
Aired: 1 May 2008

MEC’s Lim moves to MTV Southeast Asia

SINGAPORE – MEC Singapore’s outgoing managing director Lim Yew Nee (pictured) is to be reunited with former MTV colleague Toby Hayward in the sales department at CNBC Asia.

Agencies pitch for Western Union ads

GLOBAL – Western Union is breaking with tradition to launch a global branding campaign, with creative from three agencies currently being reviewed by the financial services and communications giant.