Bonaqua in outdoor push for Olympics
Posted in: UncategorizedHONG KONG – Coca-Cola Hong Kong has kicked off a new outdoor campaign for its Bonaqua mineral water brand.
HONG KONG – Coca-Cola Hong Kong has kicked off a new outdoor campaign for its Bonaqua mineral water brand.
KUALA LUMPUR – Agencies have applauded the Malaysian Government’s decision to clear the way for the country’s first opposition-backed newspaper.
MANILA – Unilever has a awarded its estimated US$10 million Selecta ice cream brand to DDB in the Philippines after a pitch involving Lowe and incumbent McCann Worldgroup.
From 14th to 18th of January 2008 all ideas circulate.
Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Alexandre Veret
Copywriter: Frederic Sounillac
Photographer: Jean-Yves Lemoigne
Art Buying: Vanessa Barbel
Published: January 2008
SHANGHAI – WPP Digital, the digital investment arm of WPP, has acquired a minority stake in HDT Holdings Technologies, a rich media advertising and technology company.
MANILA – To mark its 30th anniversary, Jollibee, the Filipino fast food chain, has created a weekly children’s TV show starring five of its brand mascots.
Get tough.
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Marco Pizzolu, Chema Bercial
Copywriter: Gonzalo Úrbez
Photographer: Santiago Esteban
Published: April 2008
SINGAPORE – StarHub has launched Singapore’s first nationwide location-based mobile advertising service.
HONG KONG – The long-running creative pitch for HKTB’s global account has finally ended with the appointment of Grey Hong Kong, following a final round that also included Publicis, Saatchi & Saatchi and DDB.
BANGKOK – McCann Worldgroup has appointed former Carlsberg UK marketer Thany Sakornsinthu (pictured) as managing director of Momentum Thailand following the departure of Vijja Vajaranant.
HONG KONG – A major management reshuffle is underway at WE Marketing Group’s Hong Kong office, following the departures of managing director Andrew Lee, general manager Iris Chan (pictured) and ECD Simon Fung.
BEIJING – Mercedes Benz China has launched its first original mainland campaign to promote the launch of its limited edition SLK Passion 08 model, featuring Chinese superstar Zhang Ziyi.
SHANGHAI – Volkswagen brand Skoda Auto has sponsored the new Planet Green programming block in China, which will run on the Discovery Channel.
HO CHI MINH CITY – Liberty Insurance has launched a series of print campaigns to promote its credentials and product range in the fast-growing Vietnamese insurance market.
SINGAPORE – Tiger Beer is showing off its competitive streak with a through-the-line thematic campaign which is all about winning.
JAKARTA – Saatchi & Saatchi Indonesia has launched Saatchi Connect, a consumer activation unit.
Tactical radio ad for Worker’s Day (May Day)
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Additional credits: Spaced Out Sounds
Aired: 1 May 2008
SINGAPORE – MEC Singapore’s outgoing managing director Lim Yew Nee (pictured) is to be reunited with former MTV colleague Toby Hayward in the sales department at CNBC Asia.
GLOBAL – Western Union is breaking with tradition to launch a global branding campaign, with creative from three agencies currently being reviewed by the financial services and communications giant.