Hasta La Creative!

The FLARE is a building facade that allows the exterior of an edifice to “express” itself and interact with its environment, therefore acting as a living skin or membrane. The system consists of a series of tiltable metal flakes supplemented by pneumatic cylinders that can be controlled individually…

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

After a long hiatus from the movie theaters for no good reason, I’ve returned, seeing several pre-summer blockbusters in the past few weeks. One thing, in particular, that’s stuck out in my mind has been a definitely noticable increase in ads, with a surprising number of auto makers pushing for my attention (albeit my attention is pretty much on the screen regardless).

As several articles I’ve been browsing through today point out, my perception of an increase in theater ads isn’t just my imagination. A pretty interesting AdAge article by Jean Halliday points out that movie theater ad sales are quickly rising across the board, capturing the attention of auto makers:

Screenvision’s revenue in the segment for the first half of 2008 is almost double what it was in the first half of 2007, said exec VP-sales and marketing Mike Chico, who said he expects to sell out 2008 inventory in the third quarter, which is unusual.

Which basically translates into more high profile ads showing up in theaters, and more interesting creative being done in longer formats, like the full :60 version of the Dodge Journey waterslide spot that’s been all over broadcast TV (in :30 form) of late.
So while part of me is tossin’ back the popcorn waiting impatiently for the movie to start, the other part of me is glad that big-budget advertisers (and the subsequent big-budget ads) are going to be showing up more and more in the theaters. Because while I’m a captive audience starting blankly at a mind-numbing screen, there might as well be something enjoyable for me to stare at.

More paper, more absorption.

Advertising Agency: JWT Milan, Italy
Creative Director: Pietro Maestri
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano, Bruno Bertelli
Photographer: StudioRos
Published: April 2008

LOS ANGELES (AdAge.com) — That most disposable artifact of pop culture, the summer movie, has finally met its match: the summer-only brand. On June 20, Warner Bros. Pictures' remake of the spy spoof "Get Smart" will pop into theaters preceded by a multimillion-dollar promotional push from PepsiCo's limited-edition Sierra Mist Undercover Orange soda.

(TrendHunter.com) The Cerva MC08 is an oval-shaped concept transport vehicle designed to be used as a car, a motorcycle, a jet plane and a submarine. It was designed by a very creative team consisting of designers Michal Cerva, Jiri Bicik, Jana Kunstova, Marketa Schindlerova, and Jan Zof,

As stated, this ambitious …

What makes for a successful partnership? As we think about enlarging the leadership team at Amazon, I realize that the answers are obvious mostly in hindsight.