JetBlue Aims to Lift Fliers Above Industry’s Hassles


NEW YORK (AdAge.com) — As tempers flare over airlines' delays, fare hikes and fewer free services, JetBlue wants to put a more pleasant spin on air travel with its new marketing theme, "Happy Jetting." Andrea Spiegel, VP-marketing at JetBlue, explained in an Ad Age interview that the "need for optimism and a positive alternative in this negative category is more important than ever."

Living Skin Building Facades – The FLARE

The FLARE is a building facade that allows the exterior of an edifice to “express” itself and interact with its environment, therefore acting as a living skin or membrane. The system consists of a series of tiltable metal flakes supplemented by pneumatic cylinders that can be controlled individually…

The Axe Cottage Needs You

I’ve never been a die-hard fan of much of the Axe creative – some is pretty stellar, and others just don’t quite hit me right. But this newest spot/website for Axe Canada is stellar, and just a bit different than much of the past Axe work.

Simple, not over the top (over the top for Axe, that is), a simple website, and a contest to win a trip to the Axe Cottage. What more could a guy want? Be sure to check out the website for more video clips and to enter the contest.

Samsung: Express Yourself, Perfect

Samsung: Express Yourself, Perfect

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Samsung: Express Yourself, Fist

Samsung: Express Yourself, Fist

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Samsung: Express Yourself, Cheers

Samsung: Express Yourself, Cheers

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Samsung: Express Yourself, Finger

Samsung: Express Yourself, Finger

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Samsung: Express Yourself, Screen

Samsung: Express Yourself, Screen

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Samsung: Express Yourself, Handshake

Samsung: Express Yourself, Handshake

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Samsung: Express Yourself, Creation

Samsung: Express Yourself, Creation

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Samsung: Express Yourself, Holding hands

Samsung: Express Yourself, Holding hands

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

Automakers are revving up for movie theater ads

After a long hiatus from the movie theaters for no good reason, I’ve returned, seeing several pre-summer blockbusters in the past few weeks. One thing, in particular, that’s stuck out in my mind has been a definitely noticable increase in ads, with a surprising number of auto makers pushing for my attention (albeit my attention is pretty much on the screen regardless).

As several articles I’ve been browsing through today point out, my perception of an increase in theater ads isn’t just my imagination. A pretty interesting AdAge article by Jean Halliday points out that movie theater ad sales are quickly rising across the board, capturing the attention of auto makers:

Screenvision’s revenue in the segment for the first half of 2008 is almost double what it was in the first half of 2007, said exec VP-sales and marketing Mike Chico, who said he expects to sell out 2008 inventory in the third quarter, which is unusual.

Which basically translates into more high profile ads showing up in theaters, and more interesting creative being done in longer formats, like the full :60 version of the Dodge Journey waterslide spot that’s been all over broadcast TV (in :30 form) of late.
So while part of me is tossin’ back the popcorn waiting impatiently for the movie to start, the other part of me is glad that big-budget advertisers (and the subsequent big-budget ads) are going to be showing up more and more in the theaters. Because while I’m a captive audience starting blankly at a mind-numbing screen, there might as well be something enjoyable for me to stare at.

Beer Colônia: Labor day

Beer Colônia: Labor day

Colônia Beer ad to celebrate the Labor Day

Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Copywriter: Alexandre Hinterholz
Published: May 2008

Scottex: Whirl

Scottex: Whirl

More paper, more absorption.

Advertising Agency: JWT Milan, Italy
Creative Director: Pietro Maestri
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano, Bruno Bertelli
Photographer: StudioRos
Published: April 2008

Living Skin Building Facades – The FLARE (VIDEO)

(TrendHunter.com) The FLARE is a building facade that allows the exterior of an edifice to “express” itself and interact with its environment, therefore acting as a living skin or membrane. The system consists of a series of tiltable metal flakes supplemented by pneumatic cylinders that can be controlled individually…

Sierra Mist Looks to ‘Get Smart’


LOS ANGELES (AdAge.com) — That most disposable artifact of pop culture, the summer movie, has finally met its match: the summer-only brand. On June 20, Warner Bros. Pictures' remake of the spy spoof "Get Smart" will pop into theaters preceded by a multimillion-dollar promotional push from PepsiCo's limited-edition Sierra Mist Undercover Orange soda.

Blucher Mocs For All!

GSD&M Idea City took some punches but it isn’t going to take a knee.

Adweek reports that the Austin-based agency has picked up duties on the $30 million L.L. Bean account.

The agency was also re-hired on the U.S. Air Force account last month following a review.

Amphibious Pod Vehicles – Cerva MC08

(TrendHunter.com) The Cerva MC08 is an oval-shaped concept transport vehicle designed to be used as a car, a motorcycle, a jet plane and a submarine. It was designed by a very creative team consisting of designers Michal Cerva, Jiri Bicik, Jana Kunstova, Marketa Schindlerova, and Jan Zof,

As stated, this ambitious …

Eco-Friendly Singaporean Architecture – Beach Road Complex (GALLERY)

(TrendHunter.com) The prestigious architecture firm Foster and Partners have won an international competition to design a highly sustainable mixed use complex for Beach Road in Singapore. Occupying an entire city block, they will create a 150,000 square meter ecologically-friendly quarter in downtown Singapore with c…

Picking a Partner: Harmony Is Overrated


What makes for a successful partnership? As we think about enlarging the leadership team at Amazon, I realize that the answers are obvious mostly in hindsight.