Finsbury draws ire of NGO over client’s mining plan

City firm Finsbury has bec­ome the latest PR agency targeted by a NGO because of its client’s activities.

Variety Banner Competition

Want to have your work showcased on Bannerblog and win a full boxed copy of CS3 Web Premium worth $2800!

Adobe

We’re running a competition in conjunction with Adobe to create a single banner (or campaign) for Variety, the Children’s Charity. Read below for the full brief and entry details.

The winning ads will be served through Eyeblaster on the News Digital Network.

EyeblasterNews Digital Media

Client: Variety Children’s Charity
Brief:
Conceive and produce a single banner ad/ campaign for Variety Children’s Charity.

The ad should promote awareness of the new ‘Heartbeat’ regular giving campaign for Variety, the Children’s Charity and drive people to Variety’s website to become a monthly giver.

http://www.varietynsw.org.au/heartbeat

Overview – Heartbeat Regular Giving
In May 2008, Variety will launch a regular giving campaign which will encourage people to support our work by giving a donation via direct debit or via their credit card on a monthly basis.
Variety will encourage people to give a minimum of $10 a month to support their work in helping disadvantaged children. People will have the option to give a greater amount if they would like to do so.

Campaign Concepts

  • Just $10 a month can buy an Australian child a taste of the everyday
  • Just $10 a month can make a child smile
  • Have a heart and become a regular giver and help our children’s lives better
  • Do you have the wellbeing of Australian children at heart? If so, become a regular giver today.
  • It’s the little things in life that give the most pleasure. Like a place to have fun with friends. Or the opportunity to give parents some time on their own. Variety is dedicated to helping the lives of children and their families. All it takes is the little sum of money of $10 a month. A little bit of money can make a big difference

Requirements
The ad should fit within one or more of the following ad sizes 728×90, 300×250, 468×60 or 120×600 and be under 100k.

Adobe Flash 8 with no automatic sound.

Rich media and expanding ads will also be accepted as long as fit within the sizes above.

Rich Media ads will eventually be served through Eyeblaster but for the competition should be provided as single file demos.

Resources:
LogosDownload Zip 
ImagesDownload Zip
Variety Style Guide Download Zip
All Brand Assets above in one fileDownload Zip

Taglines –  ‘When you help a child, you help a family. And when you help a family, you help a community.’

Do you have the heart to become a regular giver?’

How to Submit:
Email your entry to submit@bannerblog.com.au along with your name(s), a single contact number and either your agency or school/university/college you are currently studying at.

Rules
Entry is free and there is no limit to the number of entries.

The competition is open to people working or studying in Australia and New Zealand only.
All others may enter but will be ineligible to win the prize.

Entries can be submitted by a single person or a group. Entries can also be submitted by agencies.

Competition opens Wednesday 7 May  2008 and last entries will be received 11.59pm May 29, 2008. Winners will be announced June 1, 2008.

Winners will be judged on creativity, originality, craft and appropriateness to the brief by the Bannerblog editorial team and a representative from the Variety Children’s Charity.

About Variety Children’s Charity
Variety enables children with special needs to live, dream, and laugh through acts of goodness.

Every year Variety raise valuable funds through numerous events. These funds are channelled in a straight forward and transparent manner into our Grants Programs which provide specialised equipment and services for children, hospitals, community groups, schools and organisations.

Variety provides around 1 million dollars a month in assistance to special needs children, but much more is needed to reach all the children that need our help. Each month we have to turn down worthy appeals because we do not have enough money.

These are just some of the items that Variety provides funding for; wheelchairs, walking frames, special beds, bathing equipment, hoists, vehicle modifications, sensory equipment, communications devices, special feeds, splints and Sunshine Coaches.

Whilst a dollar figure can be put on funding of equipment and services by Variety, there is no way to measure the value of experiences which Variety also provides for children.

Grants for assistance fall into three national categories, referred to collectively as the Challenge Program:

  1. Freedom Program provides mobility and communication devices such as wheelchairs, Liberty Swings and Sunshine Coaches.

  2. Future Kids Program providing for disadvantaged children in the areas of education, and developmental needs. The Variety Scholarship Program provides grants for children to realise their potential in the areas of sport, arts and drama, music and academia.

  3. Care for Kids Program supports NSW health services such as supporting an Insulin Pump Program at the Westmead Children’s Hospital, two Neonatal & Paediatric Emergency Transport Service Ambulances, and refurbishment of a neonatal transport crib at the John Hunter Hospital.

Prizes:

Best Student entry and best professional entry will each win a copy boxed of Adobe CS3 Web Suite Premium.

The winning ads will run across the News Digital Media Network with media generously donated by NDM.

All winning ads will be showcased on the Bannerblog site with the winning ads being served across the News Digital Media network later in the year.

For thos who don’t have the software available to complete an entry you can get a free trail DVD delivered free if you order before the 16th of May. Order Here

Any questions email: submit@bannerblog.com.au

 

Links for 2008-05-07 [del.icio.us]

DiGi hires ex-Maxis CMO as head of marketing

KUALA LUMPUR – DiGi, the Malaysian telco operator, has hired former Maxis chief marketer Tom Schnitker (pictured) as its new head of marketing.

Tourism Australia drops M&C Saatchi

SYDNEY – Tourism Australia is expected to shortlist two agencies today to contest its A$180 million (US$169 million) global advertising review, after ending its relationship with three-year incumbent M&C Saatchi.

Elite Social Networking – VIP Status on the Web

(TrendHunter.com) What is seemingly a contradiction is catching on as exclusive social networking sites are gaining popularity amongst the wealthy. Participation in sites such as aSmallWorld, Diamond Lounge and Squa.re has more than doubled since last year as the computer savvy, rich people of the world are striving…

Adults Spend Slightly More Than Half Their Media Hours With TV

NEW YORK (AdAge.com) — It seems marketers and TV executives are having a half-full, half-empty kind of argument over TV's prowess. The results of a survey on consumer media habits commissioned by the Television Bureau of Advertising show that adult consumers spend a little over half of their media hours with TV. Meanwhile, a recent survey of marketers and advertisers by the Association of National Advertisers found many were losing confidence in TV as a medium.

Dove’s ‘Real Beauty’ Pics Could Be Big Phonies

BATAVIA, Ohio (AdAge.com) — Dove's "real beauties" may not be so real after all, at least by the account of a renowned airbrush artist. In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York's Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months.

Fake Ads That Really Matter

Over at Nerve.com, you can dive into The 50 Greatest Commercial Parodies of All Time.

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Granted, most of them are from Saturday Night Live, but there are some others, too.

What’s your favorite?

Ice Cream Mogul Irvine Robbins Dies at 90

NEW YORK (AdAge.com) — Irvine Robbins, co-founder of Baskin-Robbins, died of natural causes May 5 at Eisenhower Medical Center in Rancho Mirage, Calif., at the age of 90. Founded with his brother-in-law in 1948, the ice cream chain is today part of Dunkin' Brands and has more than 5,800 franchises around the globe.

Yet Another Facebook Story: Sell Now Before The Game’s Up

Earlier today, Valleywag reported that participation in Facebook’s developer forum is down, most likely due to Facebook’s new restrictions on Facebook-application spam. Valleywag praised these new rules, saying Facebook won’t miss its lousiest apps.

Now an executive from a major, well-funded widgetmaker says:

Your post misses the point. FB’s valuation is driven by the perception it can serve as a platform (or launching pad) for derivative businesses. Without that perception, FB is a $3-5 B company. Period. When developers lose enthusiasm for the “platform,” every FB employee has their net worth cut by 67%.

When Zuck announced to the ad industry last winter that his company was ushering in a new day, I knew Facebook was in trouble. It seems to me that Zuck and Co. are living inside a gigantic bubble, a bubble so big it doesn’t appear to be a bubble at all. Rather it’s simply the rarefied atmosphere of a well-endowed Silicon Valley startup. For now.

Venus: Nun

Venus: Nun

Advertising Agency: BBDO, NY, USA
Agency Producer: John Lacey
Group Creative Director/Art Director: Gro Frivoll
Copywriter: Susan Golkin
Editorial/Post Production Company: Crew Cuts, NY, NY
Editor: Sherri Margulies (Nun, Carnival), Karen Kourtessis (Tattoo)
Editorial Producer: Michelle Bellaff
Post Production Company: Nice Shoes, NY, NY
Online Artists: Chris Ryan & Matt Resenblum
Telecine: Complete Post, NY, NY
Colorist: Sparkle
VFX Company: Semerad, NY, NY
VFX Artist: Johnnie Semerad
VFX Producer: Gary Hirschfield
Audio Post Company: Buzz, NY NY
Engineer: Mike Marinelli and Rob McIver
Music Company: Semerad, NY, NY
Composers: David Horowitz (Nun), Singing Serpent Music (Tattoo), Jon Fields (Carnival)
Song: “Quelle Jolie Fille” by David Horowitz, Jan Horowitz and Jake Holmes
Production Company: Tool of North America, Santa Monica, CA
Director: Tom Routson
DP: Bill Pope
Line Producer: Caroline Pham
Production Designer: Tom Wilkins
Exec Producers: Jennifer Siegel and Brian Latt

Nascar SpeedPark: Opening

Nascar SpeedPark: Opening

Advertising Agency: Brandon Advertising & Public Relations
Creative Director: Chris Vestal
Associate Creative Director: Jon Leon
Senior Art Director: Colin Mulqueen
Copywriter: Ryan Mulqueen
Production Company: DV3 Productions
Directors: Obin and Amariah Olson
Published: June 2008

FTC on Watch Against Wireless Ripoffs

WASHINGTON (AdAge.com) — An FTC commissioner warned cellphone content providers they need to do a better job of disclosing the costs consumers incur when clicking or downloading services for their mobile devices. Speaking Tuesday at the start of a two-day Federal Trade Commission forum on mobile devices, the commissioner, Jonathan Liebowitz, said the agency will take action against deceptive or unfair content offers.

Listerine: Birthday

Listerine: Birthday

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Listerine: Bride

Listerine: Bride

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Listerine: Cast away

Listerine: Cast away

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Heineken DraughtKeg: CDs

Heineken DraughtKeg: CDs

Heineken DraughtKeg: Pizzas

Heineken DraughtKeg: Pizzas

Made to entertain.

Karlsons Klister universal adhesive: Wall

Karlsons Klister universal adhesive: Wall

Advertising Agency: Volt, Stockholm, Sweden
Creative Director: Mans Jacobsson Hosk
Art Director: Alexander Hansen
Copywriters: Jens Thelfer, Joakim Hutchinson-Kay
Photographer: Vostro
Other additional credits: Louise Wallgren, Björn Ekdahl
Released: April 2008