Interview with Bart Hess

I discovered the work of Bart Hess just a year ago, at the Salone del Mobile 2007. The video of his graduation project A Hunt for Hightech was shown as part of Family of Form, the exhibition that the Design Academy Eindhoven had organized in Milan that year. Just one video on a small screen and several people glued to it, fascinated and sometimes slightly horrified. The images showed mutant skins, breathing shoes, living furs and metallic gloves. My vocabulary is actually even more limited than ever when it comes to describe the futuristic fabrics and textures that the young designer had imagined. As his website won’t give much details about him and his work, i decided to write Bart and pester him with my questions:

0abartbearddedde.jpg

Hi Bart, i found little info about yourself online. Would you mind telling us who you are, what your background is and what you do right now?

I’m Bart Hess, I graduated a year ago from the Design Academy, Eindhoven in the Man and Identity department. This department looks at finding new materials, forecasting trends in fashion and culture. I have always had a fascination with photography, painting and fashion. Some people would say that I am shy and introvert, but when you see my work it reveals an opposite personality. I think I’m not so good at storytelling with words, but rather expressing myself with stories through images and visuals.

Right now I’m working for myself exploring several fields that straddle textile, fashion and animation, these fall within the commercial and art world.

0aashoe22z.jpg

In the description of A Hunt for Hightech you write that it is “more interesting to imitate an imaginary world”? Why is that?

With a Hunt for Hightech I made a collection of fake fur that touches on elements of fetishism, human instinct and new animal archetypes. With that collection I did not try to mimic real animal kingdoms but create a fantasy world of my own. The way this started was through the process of imagining fantasy animals; animals that could be genetically manipulated, part robot, part organic, how they would move in their environment and what they felt like to touch. I then took my (imagined) gun and ‘hunted’ them, looking for their extra ordinary, high tech furs. I thought about tactile qualities like reflection, the way the hair grows and three dimensionality and took these characteristics, magnified them, manipulated and exaggerated them.

0aabartvisagee.jpg

Can you explain us which kind of materials you have designed for the project A Hunt for Hightech?

I used materials that were not organic or commonly seen in the fashion world, and blended plastics, metallic’s, silicon’s and technical foils. With these materials I tried to manipulate and re-create the same qualities and tactile feeling my fantasy animal kingdom has.

0aamaterialaelij.jpg

Which technological discoveries have inspired the whole project in general?

Prosthetic technology, where robot or machine meets with human nerve ending and flesh is definitely an inspiration but not an obvious link when you see the result of my project. Genetic manipulation has a clearer connection where it allows or dictates a new or changing evolution. This combination of nature, technology and evolution inspired me to create my own new animal archetypes. In my “Hunt for Hightech Animal Kingdom”, animals can change their prints to distract predators, or grow their hair meters longer to appear bigger.

Your work has been exhibited in many venues and magazines. How does the public react to it?

There seemed to be two reactions from the public, there were people who were not freaked out at all and found it very attractive. These were the people who investigated and were intrigued by the furs and discovered the fabrics were quite soft, even though they were made from needles and sharp metallic’s. The other type of people were scared and shocked with the idea of breathing shoes, these were the people who would get hurt touching the furs. One of my intentions was to communicate tactility and spire an emotion between the viewer and the furs, and this happened in both cases.

0aahandsonmetalli.jpg

The models you present in A Hunt for Hightech are futuristic and fascinating. Do you see them more as sculptures or future pieces of clothing?

I really believe these are the fashion furs of the future. Why kill an animal and re-form the fur into a shape? Why not have the animal already shaped to your body, have it living and breathing around you, like the shoes. Whilst the technology is not there yet, in the meantime the animation is used as an inspiration for the fashion industry. At the moment I’m consulting at the Stijlinstituut in Amsterdam making animation and photographic collages to express and create future atmospheres. This gives me the opportunity to re-create ideas that really do have an impact on trends in the future, be it fashion, product or architecture.

0aasexclownnn.jpg
Walter Van Beirendonck, Men’s collection Spring/Summer 2008 – SEXCLOWN

You also collaborated with my favourite fashion designer, Walter van Beirendonck. What was your role in the development of his collection? Can you tell us a few words about the collections you participated to?

I started working with Walter van Beirendonck for my internship. For six months I worked on the “Stop Terrorising our World” collection doing computer illustrations for prints. This was where it all started and I have been collaborating with Walter ever since. For the “Sex Clowns” collection, Walter had the idea to create avatars and he asked me to visualize his illustrations into 3d drawings. The Sex clowns collection combines new digital life-form, with an all time classic fascination of Walter, fetishism. Fantasising about new types of Fetishism, he created a group of self-conscious men, proudly presenting their masculinity and body diversity.

0aeeelctrotatto.jpg

In some of your work it seems that the garment or shoe is almost part of the wearer’s body. How do you think new technologies could impact the body aesthetically and fashion-wise?

I think a good example of where technology and the body meet, is a project that `I have worked on with Philips Design Probes team, a provocation for an Electronic Tattoo. In this scenario a tattoo traverses across the landscape of the body moving and morphing with touch and gesture. In this case the tattoo becomes a fashion accessory using the body as canvas for moving image, where the technology opens up new forms of communication between two people.

0alucybartexplode.jpg

The photographies you make together with Lucy McRae present alternative bodies or body accessories, cosmetic surgery, etc. Where does your inspiration come from?

I work with Lucy McRae in a primitive and limitless way. We work with our instinct and start by using a material on our body, exploring volumes and ways of re-shaping the human silhouette. We work fast, for one day at the end of the week expelling all our creative energy and stress, making a series of photos that capture an atmosphere. We share a fascination with genetic manipulation and beauty expression, but it is not our intention to communicate this. I think unconsciously our work touches upon these themes, we create future human shapes and new body form’s. LucyandBart is blindly discovering a low – tech prosthetic way for human enhancement.

0aaabarlesseringu.jpg

Any upcoming project you could share with us?

I have an exhibition coming up in the Summer in Fort Asperen called ‘Closer to the Skin’. For this show I’m making large scale furs, approximately two metres square, I have developed a method for making the furs automatically that enables me to create the pieces much faster and bigger. I’m also starting a project now with the Textile Museum in Tilburg where I am designing my own collection of textiles using a 3d knitting machine, laser cutting and a loom. There are several other projects I am working on, but unfortunately I can’t mention them yet, they will be on my website when they are finished!

Thanks Bart!

0aabartportrait.jpg
Portrait of Bart Heiss

Related: Lucy McRae’s talk at NEXT.

Alicia Visits Motherland, Fights AIDS, in Documentary Special

alicia-goes-to-africa.jpg

A soft-hued, angelic Alicia Keys appears — on a first-name basis! — for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)

It’s a Daisy Chain of Sensory Delights!

iphone-synthesizer.jpg

Okay. We don’t make music ourselves, but this iPhone synthesizer is too cool to stand. Wait for the piano sequence around 2:10. Oh, and the song is pretty kick-ass too.

Watching Someone Eat His Feelings? That Never Gets Old.

york-peppermint-patties.jpg

It’s funny about York Peppermint Patties. They’re delightful — but, as with Andes Mints, I never actually ate one unless it came out of a complimentary candy bowl. Who actually buys them for casual snacking purposes?

McCain Girls Outed, Gnarls Barkley Refurbed, AgencySpy Critiqued, AmEx Does Travel (BETA!!!)

gnarls-barkley.jpg

– The new Honda Accord is so lame that RPA had to use an image of its own creative team, gawking at the car, as part of an outdoor wallscape.

Peel Off Your Fat – Dermasolutions Campaign

What a creative advertising campaign that lets you experience what the product does hands-on.

Dermasolutions wanted to show you that “When there’s excess, get rid of it”, using their fat-reducing patches. In order to open the mail, you have to “peel off” the unattractive lovehandle, resulting in a …

Peel Off Your Fat – Dermasolutions Campaign (GALLERY)

(TrendHunter.com) What a creative advertising campaign that lets you experience what the product does hands-on.

Dermasolutions wanted to show you that “When there’s excess, get rid of it”, using their fat-reducing patches. In order to open the mail, you have to “peel off” the unattractive lovehandle, resulting in a …

Different Business Cards Each Day – Be the Change You Want to See

Why settle for a boring business card with one design when you can have a different look for each day of the year?

With a slogan of “Be the change you want to see in the world”, this limited edition Y.O.C Box contains 365 unique and surreal business cards, one for each day of the year. Each card is…

Langley Travel: Dinghy sailing

Langley Travel: Dinghy sailing

Aquarell painting week in Corsica. From 770€

Advertising Agency: GOSS, Gothenburg, Sweden
Art Directors: Mattias Frendberg, Mimmi Andersson, Jan Eneroth, Albin Larsson, Gunnar Skarland
Copywriters: Michael Schultz, Elisabeth Berlander, Ulrika Good
Illustrator / Photographer: Fredrik Persson
Published: December 2007 – February 2008

Langley Travel: Pilates week

Langley Travel: Pilates week

Pilates week in Crete. From 640€

Advertising Agency: GOSS, Gothenburg, Sweden
Art Directors: Mattias Frendberg, Mimmi Andersson, Jan Eneroth, Albin Larsson, Gunnar Skarland
Copywriters: Michael Schultz, Elisabeth Berlander, Ulrika Good
Illustrator / Photographer: Fredrik Persson
Published: December 2007 – February 2008

Langley Travel: Aquarell painting

Langley Travel: Aquarell painting

Aquarell painting week in Corsica. From 770€

Advertising Agency: GOSS, Gothenburg, Sweden
Art Directors: Mattias Frendberg, Mimmi Andersson, Jan Eneroth, Albin Larsson, Gunnar Skarland
Copywriters: Michael Schultz, Elisabeth Berlander, Ulrika Good
Illustrator / Photographer: Fredrik Persson
Published: December 2007 – February 2008

Armstrong laminate floors: Marlon Brando

Armstrong laminate floors: Marlon Brando

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Armstrong laminate floors: Dean Martin

Armstrong laminate floors: Dean Martin

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Armstrong laminate floors: James Dean

Armstrong laminate floors: James Dean

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Armstrong laminate floors: Lucille Ball

Armstrong laminate floors: Lucille Ball

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Interactive Guantanamo – Second Life Gone Gitmo

A virtual simulation of Guantanamo in Second Lifewas designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film school. The game is called Gone Gitmo.

De la Peña and Weil say they created the virtual tortur…

Scrambling for Ads in the Olympics

Canwest Publishing, Inc.

With the 2010 Vancouver Olympics practically a year away, it would be wise for companies who are planning to get advertising slots towards this world-renowned event early. With practically the whole world watching, you can just imagine the number of companies worldwide jockeying for position for good slots in the expected expensive yet lucrative exposure that one can just imagine.

The strategy here is simple. It is all on a first-come, first served basis. You can expect giants such as Nokia and Sony to be at the forefront of it all in what is expected to be a circus of sorts since this meet will really hit the global target audience. Just look at Canwest which just closed the deal of their advertising pact for the 2010 Olympics.

Canwest Publishing Inc., the largest owner of Canadian newspapers, has signed an Olympic-sized deal to supply advertising to the 2010 Vancouver Organizing Committee.

The deal, which will be announced this morning, includes all 10 of Canwest’s regional newspapers, including The Vancouver Sun and The Province, but not the flagship National Post.

Vanoc is calling Canwest an “official supplier”, a category that generally is worth between $3 millon and $10 million. In a memo sent to staff Wednesday morning Dennis Skulsky, the president of Canwest Publishing, and Kevin Bent, the publisher of the Pacific Newspaper Group called it an “Official Regional Newspaper agreement”.

(Source) The Vancouver Sun

Technorati Tags: , , , , ,

Different Business Cards Each Day – Be the Change You Want to See (GALLERY)

(TrendHunter.com) Why settle for a boring business card with one design when you can have a different look for each day of the year?

With a slogan of “Be the change you want to see in the world”, this limited edition Y.O.C Box contains 365 unique and surreal business cards, one for each day of the year. Each card is…

Rental Breathalyzers – Blow Me for Parties

UK-based, Blow Me, offers a unique and useful service to any party – mobile alcohol breath-testing. The outfit will attend any event where alcohol is served and administer unlimited breath tests in a non-confrontational environment. It is hoped that fewer people will drive – knowing that they are ac…

Tyson Gets Banned!

Tyson Food Logo

As far as the practices of trying to overdo the branding hype in most products are concerned be sure that you can handle the issues that will be hurled your way. In the world of business competition, your fiercest competitors are bound to check out what you have to offer and see if you are as good as what you claim you are.

Your rivals in business are not really out to ruin your reputation. But advertising malpractice is a given considering that most people would go at anything to gain an advantage. We see them all around us today and whether we care or not is really left towards people who want to expose flaws used in advertising and promotional strategies such as this one regarding the case of Tyson Foods.

Competitors Perdue and Sanderson argued that Tyson’s ads are misleading because none of the companies uses those types of drugs and consumers could be led to believe they and other companies are using the drugs. Sanderson said it lost $4 million in sales since last year as a result of the Tyson campaign, while Perdue contended it lost $11 million.

(Source) Brandweek

Technorati Tags: , , , , ,