Apr
30
Miramax Settles $100 Million Media Account Review
Posted in: UncategorizedNEW YORK (AdAge.com) — WPP Group's Maxus and independent Media Storm have each won duties on Miramax's estimated $100 million media account following a review, the film company said. Maxus, part of WPP's Group M network, has won planning and buying duties for the electronic portion of the account, which includes TV, radio and outdoor. Media Storm, an independent with a roster of entertainment clients such as FX, Food Network and Fox, has won the digital portion of the media business, which includes planning, search, mobile and gaming.
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