On this week’s episode of To Dine For, host Kate Sullivan welcomes Daniel Jones, editor of The New York Times essay column Modern Love, which started in 2004 and has run every week on Sundays in The Times. The column has been adapted into a two-season original series on Amazon Prime Video, where Jones served…
Super Bowl LVII is in the books. But before we start counting down to the 2024 Big Game, set for Feb. 11, 2024, we bring you one final edition of the 2023 Super Bowl newsletter.
The results are in—and the best news for chief marketing officers and agencies with ads in the game is that there are so many Super Bowl ad ranking services that you are likely to find at least one that praised your spot.
The USA Today Ad Meter remains the most widely cited scorecard, and it ranked The Farmer’s Dog’s spot first. Amazon, which also told a doggie story, came in third. Bud Light won the beer battle, according to the Ad Meter, which put the Anheuser-Busch InBev-owned brand’s ad in sixth place, ahead of competitor Molson Coors’ spot—which plugged Miller Lite, Coors Light and Blue Moon. It came in 16th.
As for Ad Age, our creativity editors loved the Amazon ad, followed by the NFL’S “Run with it,” Doritos’ “Try Another Angle,” General Motors’ “Why not an EV,” and the Ben Affleck spot from Dunkin’, which he both starred in and directed.
Read more:
The top 5 Super Bowl campaigns you need to know about right now
Super Bowl 2023 ad review—best and worst Big Game commercials
Inside the NFL’s fun, frenetic Super Bowl flag football campaign
Measurement firm EDO reports that its “proprietary brand performance data” ranked Warner Bros.’ trailer for “The Flash” as driving the most engagement. The revelation that the film will mark the return of Michael Keaton’s Batman drew tons of coverage. The “Het Gets Us” Jesus campaign drew the second-highest engagement for its “Love Your Enemy” spot. For more on how that campaign went over, check out our latest reporting here.
Meanwhile, iSpot.tv, which showed the ads to 500 people and had them gauge characteristics including likability, found ads from Jeep, Amazon, Disney and The Farmer’s Dog came out on top. Head here for more on iSpot’s full top 10.
While Booking.com’s Melissa McCarthy spot lagged in the Ad Meter, coming in 35th, the spot drew the most game-day views on YouTube, according to an analysis done by Allison PR. It also reports the phrase “is Bradley Cooper an Eagles fan” as a “breakout Google search during the game with +600% increase.” Other trending questions included “Who owns Blue Moon beer?”—a reference to the Molson Coors ad—and “Who invented football?” a nod to Crown Royal’s Canadian-themed ad.
Of the four auto ads that ran, Kia scored the best with its “Binky Dad” ad when it comes to spurring searches on Cars.com. The online auto site reports the brand saw a 230% spike in Cars.com traffic following the airing of its ad, followed by GM (50%), Ram (46%) and Jeep (13%).
Watch: Ad Age editors analyze Super Bowl ad winners and losers
While not technically a Super Bowl ad, Fox’s promos for its Tubi streaming service gained attention by faking viewers into thinking they mistakenly used the remote to turn on Tubi. Sprout Social reports that according to its data, Tubi drove more than 2 times the mention of any other brand on Twitter. As Ad Age reported earlier today, viewers “generally praised the brand on social media—even those who felt punked by it were laughing, for the most part.” Mischief handled the campaign, which won the Super Clio Award, which goes to “the most creative commercial to air during the Super Bowl.”
One of the biggest winners of the night did not buy an ad. Rihanna’s Fenty scored major exposure when the singer flashed a Fenty compact during her halftime performance. The brand—which encompasses the beauty line Fenty Beauty and lingerie brand Savage X Fenty—built more social buzz for the brands than any in-game advertiser, Ad Age reports.
Adidas did not run an ad in the game, but the brand benefited by having the Super Bowl’s biggest star—Patrick Mahomes. He won the MVP award as his Kansas City Chiefs topped the Philadelphia Eagles, 38-35. But before the game even started, the sports brand shared on its social channels a tribute spot, which, as reported by Ad Age’s Creativity, mixes original and stock footage, and includes a moment with Mahomes and his daughter, filmed at home by his wife.
Speaking of his wife, Brittany Matthews, she has given some love to Lululemon. “I bought Patrick lucky game day underwear — red underwear from Lululemon — and he’s worn them every game day,” she said in a 2018 podcast interview that was resurfaced Sunday by the New York Post.
In this episode of CMO Moves, three sustainability trailblazers discuss their efforts with Adweek CXO Jenny Rooney to bring awareness to The Future Is Mainstream Green action plan. The CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created the report to highlight the work CMOs must do to drive sustainable practices in their businesses….
“He Gets Us” was the second-most mentioned ad campaign of the game, according to marketing analytics firm Sprinklr.
There are the ads viewers say they liked in the Super Bowl. And then there are the ones that actually drove action. Outcomes-based measurement firm EDO (Entertainment Data Oracle) scored the performance of every national Super Bowl 57 ad based on incremental online engagement for a brand or product immediately following its airing. Each ad…
This week: celebrity moonlighting, triangle mania and a naughty dog story.
Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY’s Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I’m glad they ranked highly. The ads are disruptive and unexpected […]
The post To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION appeared first on Adpulp.
Ahead of Valentine’s Day Feb. 14, Messenger released a Valentine’s Day chat theme that adds a heart background to conversations. When this theme is activated, the conversation’s emoji will automatically switch to the Two Hearts emoji. Our guide will show you how to use the Valentine’s Day chat theme in the Messenger mobile application. Note:…
Chief business officer is moving along, giving Nicola Mendelsohn more duties in the global business group.
The R&B singer-songwriter has matched Taylor Swift’s run with “Folklore,” the last time a female artist held the No. 1 spot on Billboard’s chart for eight weeks.
Valentine’s Day is Feb. 14, and to celebrate, Instagram released a “Valentine’s Day” chat theme that adds hearts in different shades of pink to a conversation’s background. Our guide will show you how to use the “Valentine’s Day” chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on…
Super Bowl ads have long been the biggest spots of the year for brands, the ones that set the tone for their annual performance and beyond. Brands like Coca-Cola, Budweiser and Frito-Lay have made the Big Game their big showcases, with mostly winning results. Memorable spots have ranged from Mean Joe Greene tossing his jersey…
Glover joins Stephanie Yung and Brian Murray in forming a leadership triumvirate at the office.
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