AI and marketing—how ChatGPT and other tools are being used
Posted in: UncategorizedA continually updated list of how brands are taking advantage of the newest AI technology, including DALL-E 2 and ChatGPT.
A continually updated list of how brands are taking advantage of the newest AI technology, including DALL-E 2 and ChatGPT.
We’ve all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren’t happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly…
Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Lawmakers in Massachusetts, Illinois, Indiana and New York are modeling state privacy laws based on the American…
This week: high octane bumper cars, IBS meets fashion and nepo baby milk mustaches.
McCann Worldgroup has hired Grey’s Javier Campopiano as its new global chief creative officer. Campopiano will begin the role later this year and report to McCann Worldgroup chief executive and McCann Agency CEO Daryl Lee. The hire comes after IPG-owned McCann Woldgroup restructured its leadership in January, with Lee becoming global CEO and Alex Lopez,…
It’s time to broaden the demographic of who gets to make the spots. These directors can take yours to the next level.
Javier Campopiano is joining McCann Worldgroup this year and will also serve as CCO of its McCann agency.
Only one Black director and four women directors helmed spots this year. Observers say the narrative that it’s risky to trust diverse talent needs to change.
Scott Adams, who created the syndicated comic strip, also said that white people should “get the hell away from Black people,” prompting criticism from editors across the country.
Pharma titan spent $2.8 billion on worldwide advertising in 2022.
Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center. Indie agency RPA, which has been based in Santa Monica for more…
A man dressed in a period-perfect Benjamin Franklin costume–identified as an “affordable impersonator”–tastes a new product and declares it “actually not that bad.” And if you don’t believe one of the founding fathers of our country (or his somewhat reasonable facsimile), then how about the faint praise of a shirtless tattooed guy, an Olympic trainer,…
Local operating company must sell beer to remain solvent, company says, as #BoycottHeineken spreads on social media.
The male grooming and fragrance brand used the online slang to compare its new fragrances to luxury competitors
The chief at Condé Nast, which only occasionally discusses its financial results, said ad revenue grew year over year, while subscriptions and e-commerce fell short of goals.