Moana, Aladdin and other classic Disney characters share the spotlight with Hyundai vehicles in the spot, which kicks off the automaker’s sponsorship of Disney100.
O maior evento de economia criativa do mundo, o South by Southwest (SXSW), que acontece de 10 a 19 de março em Austin, nos Estados Unidos, será o destino da primeira missão de 2023 do programa CreativeSP. A Secretaria da Cultura e Economia Criativa do Estado de São Paulo, em parceria com a InvestSP, agência …
Leia SXSW 2023: Governo de São Paulo leva empresas paulistas para Austin através do programa CreativeSP na íntegra no B9.
Josh D’Amaro possui uma carreira de quase 25 anos an The Walt Disney Company. Em quase todo esse período, ele trabalhou na área de resorts e atualmente é responsável pelos parques temáticos. Ou seja, é um cara que conhece muito bem o que quer dizer a palavra hospitalidade. Ao unir hospitalidade com criatividade e imaginação, …
Leia SXSW 2023: a ciência da felicidade que faz a Disney criar experiências memoráveis na íntegra no B9.
South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of celebrated founders, marketers and tech savants speaking on panels in and around the city’s downtown hotels and convention center, the excited buzz of the festival is palpable throughout…
Ja Morant was set to appear in a March Madness campaign for the brand, which announced an endorsement deal with him last week hours before allegations were reported about bad behavior.
Notable women’s sports advocate Kelsey Trainor is teaming up with Human Rights Campaign for a collaboration based on her popular Invest in Women brand. Trainor and the advocacy group’s partnership is making it unequivocally clear that all women are women. Though it’s timed to Women’s History Month in March, the campaign will continue well into…
Kids store Camp asks customers for help following cash loss from Silicon Valley Bank’s collapse.
Black Entertainment Television made the first Black billionaire in the United States. Will a Black executive buy it back?
Nexstar has finally released its plans for The CW, and it seems advertising’s upfront week presentations may be getting another shakeup. Today, a representative for The CW confirmed to Adweek that Nexstar would hold an event in New York on April 25 for media buyers. The company plans to showcase The CW, NewsNation, TheHill, Nexstar…
Also: ad industry employment data, macroeconomic news in a nutshell, and more.
A quintessential New York artist prepares for the ultimate red carpet.
Right now, your refrigerator’s door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022. Now, Unilever has actually made something useful for you to put in there: a “Smart Jar” that tells you if your fridge is at the right temperature. In 2019, the…
The brand’s newest global ambassadors are K-pop girl group NewJeans, who will feature in Levi’s social media content throughout 2023.
The cord-cutters have taken over. In 2022, for the first time ever, the proportion of U.S. households that subscribe to traditional pay TV services dropped below 50%, according to Insider Intelligence. The company said by the end of the year, only 65.1 million households in the U.S. still had traditional pay TV, which was down…
Allyson Witherspoon reflects on her Nissan U.S. tenure as she prepares to take on a global marketing role for the automaker.
The company, which will begin operating in May, plans to have around 550 journalists covering entertainment, politics and sports within a year.
After monthly ups and downs, ad staffing now is almost unchanged from where it was six months ago. Overall U.S. employment is still showing solid gains.
When Natalia Petrzela isn’t teaching or writing, she’s podcasting or getting into Hollywood scrapes. It’s all part of what it means to be a scholar in 2023.
Mondays tend to arrive with a special set of challenges–especially the ones that immediately follow daylight saving time. Now, Purina’s Pro Plan Sport brand and tennis icon-slash-dog mom Venus Williams wants to help pet owners nationwide adjust to the new time change alongside their furry friends–while turning those minutes into money for a great cause….
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