Mar
22
Inside agencies' AI practices and how they're working with clients
Posted in: UncategorizedOver the past six months, there has been an increase in agencies launching practices around AI.
Mar
22
As Chatbots Spread, Conservatives Dream About a Right-Wing Response
Posted in: UncategorizedAfter criticizing A.I. companies for liberal bias, programmers started envisioning right-wing alternatives, making chatbots a new front in the culture wars.
Mar
22
Want to Engage Your Customers? Align Marketing and Sales Strategies
Posted in: UncategorizedWith macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered. According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their…
Mar
22
Deceptive marketing—how to avoid brand damage and regulatory scrutiny
Posted in: Uncategorized4 ways to correctly manage influencers, environmental claims and customer reviews.
Mar
22
How Video Game Experiences Help Brands Steer Purchase Decisions
Posted in: UncategorizedWith global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research…
Mar
22
Project Firefly: Adobe integra inteligência artificial aos seus softwares de design e marketing
Posted in: Uncategorized
A Adobe anunciou hoje (21) o lançamento do Project Firefly, uma iniciativa para integrar recursos de inteligência artificial (IA) aos seus softwares de design e marketing. Com o objetivo de transformar a experiência do usuário e aumentar a produtividade, a empresa busca equilibrar o uso de IA generativa com as preocupações de criadores e artistas …
Leia Project Firefly: Adobe integra inteligência artificial aos seus softwares de design e marketing na íntegra no B9.
Mar
22
SXSW 2023: Dessa vez Austin me assustou mais que inspirou, culpa dos próximos sete anos
Posted in: Uncategorized
A essa altura você já leu uma penca de artigos sobre SXSW 2023, entendeu que a Web nunca mais será a mesma e que a Inteligência Artificial (IA) veio para ficar de vez e vai ser nosso assistente para tudo já, já, como parte primária da vida. A IA não vai roubar o job dos …
Leia SXSW 2023: Dessa vez Austin me assustou mais que inspirou, culpa dos próximos sete anos na íntegra no B9.
Mar
22
Mais tecnológicos e mais (ou menos) humanos?
Posted in: Uncategorized
Estamos diante de uma transformação radical na maneira como as informações são coletadas e compartilhadas. Nem bem conseguimos compreender os prós e os contras da era digital e já temos que dar conta de avaliar a chegada de uma nova internet, baseada em inteligência artificial. Como compreender os novos modelos de interação que serão incorporados …
Leia Mais tecnológicos e mais (ou menos) humanos? na íntegra no B9.
Mar
22
Fox and Dominion Urge Judge to Rule on Case
Posted in: UncategorizedAt the start of a pretrial hearing for the $1.6 billion defamation trial, the judge said he was still weighing whether to issue a summary judgment.
Mar
22
Soberchella: Booze-Free Bars Are Coming to the Famous Desert Music Festival
Posted in: UncategorizedA tiny booze-free bottle shop in Los Angeles has landed a first-of-its-kind deal with Coachella for on-site bars during both weekends of the upcoming desert music festival. The New Bar, which opened its doors in July and quickly cemented its place as a community hub, will be the official nonalcoholic retail partner of the nearly…
Mar
21
Warren Boroson, Who Surveyed Psychiatrists on Goldwater, Dies at 88
Posted in: UncategorizedThe defeated Republican presidential candidate sued Mr. Boroson and the magazine he worked for, saying it had libeled him for suggesting that he was mentally unfit for the presidency.
Mar
21
Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Posted in: UncategorizedAs TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. “But there is no need for immediate action just yet,” said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok’s…
Mar
21
The Speed of Culture Podcast: Staying Ahead of Culture and Technology
Posted in: UncategorizedWhat does it take to excel in a multi-industry marketing career? To find out, we sat down with Frank Cooper III, chief marketing officer at Visa. With a wealth of experience spanning multiple industries, from developing financial literacy to finding your purpose, Cooper III is an expert in his field and has some invaluable advice…
Mar
21
Google abre acesso limitado ao Bard, rival do ChatGPT
Posted in: Uncategorized
O Google lançou hoje acesso limitado ao Bard, um rival do ChatGPT, disponível inicialmente para usuários selecionados nos EUA e no Reino Unido. Ainda não há previsão de lançamento para o público em geral. Bard é descrito como um complemento à busca do Google e é projetado para ajudar os usuários a gerar rascunhos de …
Leia Google abre acesso limitado ao Bard, rival do ChatGPT na íntegra no B9.
Mar
21
Coke Studio: Coca-Cola pretende unir música e tecnologia com ativação no Lollapalooza Brasil 2023
Posted in: Uncategorized
A Coca-Cola anunciou que estará presente no Lollapalooza Brasil 2023 com uma estrutura de 600m² chamada Coke Studio, localizada no centro do festival. O espaço é voltado para proporcionar experiências únicas entre o público, música e tecnologia, seguindo a filosofia global da marca, “A Magia Acontece”. O Lollapalooza ocorrerá de 24 a 26 de março …
Leia Coke Studio: Coca-Cola pretende unir música e tecnologia com ativação no Lollapalooza Brasil 2023 na íntegra no B9.
Mar
21
The Speed of Culture Podcast: How Music and Investing Work Together
Posted in: UncategorizedWhat does being a DJ and investing have in common? It might seem like nothing. But Mick Batyske found a way to combine them and build an incredible career. In this episode of The Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Batyske–DJ, investor, adviser and speaker at MICK–to discuss…
Mar
21
Lego Group prepares for global media review
Posted in: UncategorizedThe account has been handled by Initiative since 2017.
Mar
21
Why There Is Talk of a Writers’ Strike in Hollywood
Posted in: UncategorizedTV and movie writers want more money, but Hollywood companies say the demands ignore economic realities. The deadline to sort out those differences is approaching.
Mar
21
Adidas Safety Campaign Perfectly Responds to Samsung’s Controversial ‘Night Owls’ Ad
Posted in: UncategorizedAfter Samsung released a campaign last summer featuring a woman running confidently alone at night, Adidas has debuted a similar ad calling out the “ridiculous” measures some take to feel safe while exercising on city streets. The Samsung ad, “Night Owls,” drew an angry response, with critics saying it didn’t reflect the dangers faced by…
Mar
21
NWSL unveils kickoff spot for 2023 season as excitement builds in a Women's World Cup year
Posted in: UncategorizedNWSL CMO Julie Haddon on seizing a cultural moment through the theme “We Play Here.”
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