In the midst of existential peril, turning to larger concepts outside of our material reality is a major comfort. Looking to the stars for inspiration and hope is a human reflex as old as time. But today, it can feel as though cultural conversions around “the universe” center on colonial, capitalism-fueled ideals–Elon Musk’s race to…
A report from Traackr found that, for most marketers, fewer than half of the creators they send products to use them in social media content
Days after Comcast fired NBCUniversal’s Jeff Shell, the company held its first-quarter earnings call, addressing the former CEO’s departure and Peacock’s growing losses. Brian Roberts, chairman of NBCU’s parent company, didn’t shy away from the Shell news, telling investors Thursday morning that the firing was “obviously a tough moment” for the organization. As a result,…
The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of “Science City Explorers,” an augmented reality lens available in the Snapchat mobile app. Created by social tech agency GoSpooky, the Science City Explorers lens will let people…
When Mo Said left Droga5 to start his own agency in 2018, he launched Mojo Supermarket with a couple of key tenets to guide the shop. He pledged to only collaborate with brands and people the agency loved, and not to work for free. Following that framework, the agency has soared to $16 million in…
The final week of April brought in exciting partnerships, campaign and service launches, and even some new rules and regulations on generative AI for agency use. Acadia Acadia was named media agency of record for California Pizza Kitchen. The agency will provide big-market sophistication in media and analytics along with core values, speed and transparency….
For more than four decades, McDonald’s has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills. Featuring stellar young athletes in their formative years–the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A’ja…
The filmmaker behind some of the most politically important films of the last three decades, Spike Lee, is to be honored at the Cannes Lions International Festival of Creativity with a new award: the honorary Creative Maker of the Year. Lee, an Oscar winner whose films include Do the Right Thing, BlackkKlansman, Malcolm X and…
In this episode of Everything Is Better With Creators, we’re speaking with Jaz O’Hara: creator, podcaster and founder of The Worldwide Tribe. The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers globally. O’Hara and her team use social media to raise…
Shoppers in New Jersey this summer might notice something different at their local CVS and Target stores–a kiosk offering to take back reusable shopping bags for $1 each. It’s part of a new pilot program by Closed Loop Partners’ Consortium to Reinvent the Retail Bag, a multi-year project to develop seamless alternatives to the single-use…
After a fishing trip with Ted Williams in 1967, he collaborated with the baseball great on two books. He also helped the University of Alabama football coach Bear Bryant write his autobiography.
Writers and editors celebrated the author, and sampled her recipes, at a party commemorating the library’s acquisition of her voluminous archive.
Writers and editors celebrated the author, and sampled her recipes, at a party commemorating the library’s acquisition of her voluminous archive.
Shares of Snap, which sees “continued disruption in demand” for advertising, fell 21%.
Mike Cavanagh, now in charge of NBCUniversal, is meeting with talent including Lester Holt and Jimmy Fallon as he ponders next steps for the business.
Amazon has been working for more than a year to streamline its businesses to adjust to slowing sales growth in online shopping and its Amazon Web Services division.
Mike Cavanagh, now in charge of NBCUniversal, is meeting with talent including Lester Holt and Jimmy Fallon as he ponders next steps for the business.
CKE looks to decrease investment in national linear TV in favor of digital and connected TV, while crafting separate identities for fast food chains Carl’s Jr. and Hardee’s.
CMO Dara Treseder also explains why Autodesk is making a big bet on marketing despite the shaky economy.
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