If you’ve used a credit card, flown an airline, shopped at a hardware store or had software correct your grammar or fill out your tax return, you’ve interacted with a business-to-consumer company. Or have you? For various companies, the product or service they offer consumers has value to businesses as well. Retailers require payment systems,…
Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options.
The Condé Nast Entertainment president writes about shifting culture through purposeful adventures.
The star and director share a sensibility that comes through in their new film, “You Hurt My Feelings,” about a small thing that rocks a marriage.
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
In last year’s upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes of Samuel L. Jackson, Dwayne Johnson, Selena Gomez and more making marketers marvel. And despite a writers strike keeping many celebs far from upfront stages this year, the company still managed to showcase several big…
The company wants a state court case involving development at Disney World dismissed, saying actions by the Florida governor and his allies made it moot.
The company wants a state court case involving development at Disney World dismissed, saying actions by the Florida governor and his allies made it moot.
The company wants a state court case involving development at Disney World dismissed, saying actions by the Florida governor and his allies made it moot.
It’s been a busy time for TelevisaUnivision, completing its first full year as a combined company and rolling out a plethora of content and products, including fast-growing streamer Vix. For the company, 2022 was about transformation, and 2023 is focused on differentiation, ad sales chief Donna Speciale told Adweek ahead of TelevisaUnivision’s Tuesday morning upfront…
The company wants a state court case involving development at Disney World dismissed, saying actions by the Florida governor and his allies made it moot.
[Sensitive content: This article mentions domestic violence. If you or someone you know is a victim of domestic abuse, please call the National Domestic Violence hotline at 1-800-799-SAFE.] During his 19 seasons in the National Hockey League, Trevor Linden racked up a long list of injuries, including cracked ribs and torn cartilage that famously didn’t…
The company wants a state court case involving development at Disney World dismissed, saying actions by the Florida governor and his allies made it moot.
While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed information about what shows their clients’ ads are running on. Advertiser dollars are following audiences who are watching more content on streaming television, but…
Pfizer is awarding its global advertising account to Publicis Groupe and naming IPG a lead creative partner, following a three-month review.
In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel. With an exceptional 55 million loyalty members, Panera has identified “generosity” as the defining characteristic of its brand. Luz delves into how Panera’s dedication to generosity towards individuals,…
TikTok launched its “Artist Impact Program” to streamline the process of adding trending songs to its Commercial Music Library.
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the collection through a Snapchat lens. Adidas partnered with creative tech studio Beyond to create this activation. Snapchat users can activate…
Nancy Hall joins WPP’s Mindshare from IPG’s Matterkind.
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