Zoominfo CMO Bryan Law Guides B-to-C Companies Through B-to-B Basics

If you’ve used a credit card, flown an airline, shopped at a hardware store or had software correct your grammar or fill out your tax return, you’ve interacted with a business-to-consumer company. Or have you? For various companies, the product or service they offer consumers has value to businesses as well. Retailers require payment systems,…

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