Jun
02
NPR’s Terence Samuel Is Named Top Editor of USA Today
Posted in: UncategorizedMr. Samuel, who will start in July, has overseen NPR’s news gathering.
Jun
02
Agency news you need to know this week
Posted in: UncategorizedBCW Group names a new CEO and The Glenlivet uses AI to unveil Father’s Day clichés.
Jun
02
Padma Lakshmi Is Leaving ‘Top Chef’ After Its 20th Season
Posted in: UncategorizedThe host said she wanted to concentrate on her new show, “Taste the Nation,” her writing and “other creative pursuits.”
Jun
02
US ad employment surged in May to its highest level since 2001
Posted in: UncategorizedAd business staffing hasn’t been this high since the dot-com bubble. Ad agency employment reached an all-time high despite the stresses in advertising and media.
Jun
02
Target Pride collection designer speaks out about pulled merchandise
Posted in: UncategorizedHumankind founder calls retailer’s decision “disappointing.”
Jun
02
Weight-loss brands’ daytime gains, plus Google’s clean room collab: Datacenter Weekly
Posted in: UncategorizedAlso: the ad industry job boom, macroeconomic news in a nutshell, and more.
Jun
02
30 ideias de presentes modernos e inovadores para o Dia dos Namorados 2023
Posted in: Uncategorized
Uma seleção B9 para além dos presentes clichês como chocolates, ursinhos de pelúcia ou outras quinquilharias cringe
Leia 30 ideias de presentes modernos e inovadores para o Dia dos Namorados 2023 na íntegra no B9.
Jun
02
T-Pain becomes Fros-T-Pain in super chill music video for Wendy’s
Posted in: Uncategorized‘Buy U a Frosty,’ a reimagined version of ‘Buy U a Drank,’ celebrates the return of Strawberry Frosty.
Jun
02
Rugged Military-Inspired Timepieces – The Luminox MIL SPEC Dive Watch Has a CARBONOX+ Case
Posted in: Uncategorized
(TrendHunter.com) The Luminox MIL SPEC Dive Watch is a ruggedly designed timepiece ready to provide support for adventurous wearers with a penchant for life in the great outdoors. The timepiece is built with the…
Jun
02
Women mentoring women—how to nurture the next generation of female agency executives
Posted in: UncategorizedFive ways mentorships help participants build confidence, accelerate professional development and navigate career challenges.
Jun
02
PNC Bank names Arnold Worldwide as marketing and creative agency of record
Posted in: UncategorizedDeutsch NY, which had held the account since 2009, declined to defend the business.
Jun
02
Kindra Meyer on queer creativity as an act of resistance
Posted in: UncategorizedThe creative director writes about her journey of perseverance—and working on the ‘Black Women Get Us Higher’ campaign.
Jun
02
Marketing winners and losers of the week
Posted in: UncategorizedMoviePass returns from the dead and Honda sees sales surge—plus, why it was a bad week for Amazon and Diageo.
Jun
02
VW recalls 1960s Microbus in campaign for new electric van
Posted in: UncategorizedOutdoor campaign recasts Microbus two-tone paint scheme to plug new ID Buzz.
Jun
02
Truth Initiative and Mojo Supermarket win Grand Effie for anti-vaping campaign
Posted in: UncategorizedKellogg wins Most Effective Marketer, Froot Loops named Most Effective brand and IPG takes top holding company spot.
Jun
02
Netflix Shareholders Vote to Reject Executive Pay Packages
Posted in: UncategorizedThe vote, after the union representing striking writers urged opposition, can be overruled by the streaming giant’s board of directors.
Jun
02
Long Live Longform: The Story of Hilton’s 10-Minute TikTok
Posted in: UncategorizedWhen the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes? For Hilton, the answer was to break with convention and give the people what they want: unexpected, platform-native, funny content made…
Jun
02
Alcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions
Posted in: UncategorizedWhile boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is also aiming to revamp the reputation of boxed wine and lure high-end, sustainably-minded drinkers to the category. It’s part of a larger push within…
Jun
02
Using Attention Metrics, Publishers Aim to Prove Their Ads Work
Posted in: UncategorizedPublishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last year, media companies including Cond? Nast and Insider have begun experimenting with attention-based ad metrics to more clearly quantify their value, ultimately looking to drive more ad revenue. Using attention-based metrics–devised often by a mix…
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