Last month at Adweek’s Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key. “You have to just be cool,” said actor and creator Boman Martinez-Reid. “You need to…
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we’re talking about–stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. 111% ROI, 33% faster speeds, 77% reduction in costs. Generic…
What makes marketing creative? Historically, when someone has invoked “creativity in marketing,” they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years to include every aspect of the customer experience–spanning technology, data and analytics–the notion of marketing creativity has changed. In the business-to-business world, where…
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny’s Child lyrics for a skeleton crew of photographers, stylists and assistants. With these impromptu concerts, it’s as…
Though warnings about the death of creativity are nothing new in an age of rapid technological innovation, this year the threat has felt more acute amid economic turmoil and the rise of generative AI. However, for proof that human creativity continues to be a powerful and sustaining force, look no further than the honorees of…
An array of collectible CD packages sent the K-pop octet to the top of the Billboard 200, while new releases by Jelly Roll, Enhypen and Foo Fighters open in the Top 10.
Upwork had an awareness problem. The freelancing platform had been around since 2013, but it didn’t have wide recognition in the industry. Along came agency Alto with a creative idea based on the fact that the old ways of working were dead, using a zombified CEO to drive home the point. “This Is How We…
Awards shows have seen steep ratings declines in recent years, but the modest uptick for Sunday night’s Tonys followed recent increases for the Oscars and the Grammys.
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500 followers. Set to Lil Pump’s “Gucci Gang,” the short clip showed two huge shopping bags, filled with olive green blouses, blazers, shoes and leather…
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500 followers. Set to Lil Pump’s “Gucci Gang,” the short clip showed two huge shopping bags, filled with olive green blouses, blazers, shoes and leather…
Serviceplan Americas will be led by Pereira O’Dell’s Co-founders, Andrew O’Dell and PJ Pereira.
Nearly 20 journalists will lose their jobs, and more than 20 others will be moved to new assignments.
The Writers Guild of America’s strike didn’t come out of the blue. Executives and creatives alike had been talking about the possibility of a work stoppage for several months before picketing began in May, with Frances Berwick, chairman, entertainment networks, NBCUniversal Television and Streaming, predicting to Adweek back in January that “the potential or reality…
As the advertising industry recovers from the worst of the pandemic, retail media is the third-fastest growing advertising channel.
After a series of ethics, finance and diversity scandals, the embattled awards show will continue but the group that was behind it for decades will not.
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take a photo and search visual inventory based on the image, is currently being tested in select markets outside the U.S….
Open X print campaign features eateries that all claim to be the world’s best.
? O Nubank estreia seu novo posicionamento, “N Possibilidades”, com uma campanha que traz uma releitura do clássico dos anos 1980, “Just Can’t Get Enough”, do Depeche Mode. Criada pela Wieden+Kennedy SP, o primeiro filme conta a história de uma mãe e seu filho e um controle remoto bastante peculiar. • Além do Cartão de …
Leia Nubank estreia slogan “N Possibilidades” com releitura de Depeche Mode na íntegra no B9.
Volunteer moderators closed off access to numerous subreddits and denounced the platform’s pricing plan for developers of popular outside apps used to navigate the site.
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