Christine M. McCarthy, who held the role for eight years, helped stabilize the company during the pandemic and played a key role in Bob Chapek’s ouster.
Christine M. McCarthy, who held the role for eight years, helped stabilize the company during the pandemic and played a key role in Bob Chapek’s ouster.
Greenpeace has commissioned a cover of Fleetwood Mac’s hit song “Don’t Stop” as an anthem to galvanize a new generation of climate activists. The campaign, developed by agency Mother London, reimagines a classic for a younger audience. The new “Don’t Stop” is a fable about being young in a world facing climate change and a…
The founder of NiK Kacy Footwear writes about their eponymous brand and launching Equality Fashion Week.
Leading a successful business transformation is an art. In today’s episode of Everything Is Better With Creators, we’re speaking with Kristin Patrick, evp and chief marketing Officer of Claire’s, about how she took the company from ear piercing to world domination. What Kristen Patrick has achieved is truly a masterpiece. She credits the team’s success…
Suite built on Profitero analytics manages growing connected TV and other “off site” retail media buys.
Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today’s guest is Dr. Marcus Collins. He studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take…
Anastasia Pagonis, who became blind at 14, is featured in first of brand’s heroic vignettes.
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day–browsing, chatting, watching or working across multiple devices–and seeing anywhere between 4,000 and 10,000 ads in that time, standing out in an era of distraction is no easy feat. Pre-dating the internet…
Austin, Texas-based Bakery takes a stake in the auto brand that became a cultural icon in “Back to the Future.”
(TrendHunter.com) The ‘K-Smart Keychain’ is a handy gadget that can be clipped to your clothing or bag with a spring-loaded lever. It can do many things, such as carrying keys, using screwdriver bits or…
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino’s Urban Flows Fall 2023 collection in augmented reality. They can also try on…
Messianu departs role as global chief creative officer for DDB’s McDonald’s account; retains chairmanship of Alma.
Cannes Lions has a lot going for it. The azure south of France location, the free-flowing ros?, the glitz and glamor, the yachts, the open access to the best and brightest in the industry and, of course, the awards. But some people head to Cannes with dread in their heart and anxiety in their brains…
“We do we” positions inclusivity as a strength and includes LGBTQ+-friendly marketing.
Eric Yaverbaum can still remember the pale look on his client’s face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United States a decade earlier. Feeling confident it had a good read on the American public, the company decided to roll out an ad…
Founder and creative chairman Mark Figliulo shifts focus to building out shop’s AI data tool StoryData and other products.
Most brands didn’t know about Juneteenth until a few years ago, but their Black consumers and employees definitely did. That’s why it’s important that brands celebrate the moment without it feeling like diversity theater. In order to do that, marketers must understand why this holiday occupies a special place in our culture. Juneteenth first came…
MNTN Viva is at least the third major AI ad tool to be announced this week.
Mischief campaign, including merch, springboards off NFL rules about alcohol endorsement.
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