Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he’s a native New Zealander. He’d once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results. “It was me and 36 Finnish girls,” the actor-director told Adweek. “I left that…
The trend is a reminder that no product is safe from the absurd humor of Gen Z.
The popular video service had deflected questions about its involvement in the creators’ lawsuit for more than a month.
On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or TikTok, somehow managing to stand out in a sea of comedy skits, magic tricks, beauty tutorials and music videos to earn a coveted spot as a newly minted digital star. But capturing the zeitgeist is…
A quick take on the biggest advertisers, brands and agency companies. Amazon topped Ad Age Datacenter’s rankings of the largest U.S. and global advertisers. WPP and Accenture Song rank as the world’s biggest agency companies.
O Festival de Criatividade de Cannes na França chegou ao fim. Foram dias intensos de muita troca, reflexão e aprendizados, que trouxeram alguns insights interessantes para pensarmos o futuro do branding e da comunicação como um todo. Primeiramente, nota-se o protagonismo das empresas de tecnologia, como Meta, Google e TikTok, que organizaram vários eventos paralelos …
Leia Lions 2023: O que aprendi em Cannes na íntegra no B9.
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of challenges related to performance measurement. Print, TV and even digital have consistent and standardized approaches to measurement with metrics that are often integrated into the technology…
Special Olympics Northern California’s new awareness campaign addresses the preconceived notions of what it’s like to live with an intellectual disability as an athlete.
Women have nearly endless options for clean and safe skincare products, while men’s skincare often combine face, body and hair care in one 3-in-1 formula with sometimes questionable ingredients. Charlie Razook is changing that with Jackfir. In 2022, Razook founded the brand after enduring 3.5 years of leukemia treatment. Although his doctors couldn’t determine the…
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie’s home, a ranch house in Malibu, in 1962, three years after launching the doll. It has since taken on various styles to reflect the times, like a bohemian townhouse in the 1970s and a bubble-gum pink mansion in the 1990s. Now, ahead…
The Emmy-winning actor, writer and producer shares his thoughts on the making of “Does This Baby Make Me Look Straight? Confessions of a Gay Dad.”
CANNES, France–In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech scaled back their presence in Cannes this year. But for the companies and their clients who did attend–estimates range from 12,000-15,000 people–it’s all about finding growth in an otherwise down year. “We have reduced numbers…
Combs claimed in his suit that Diageo paid lip service to promoting diversity in its business relationships while failing to adequately promote his brands.
• Projeção provocativa: A NotCo, foodtech conhecida por seus produtos plant-based, decidiu fazer uma jogada de marketing de guerrilha para promover seu novo produto, o NotMilk High Protein. A empresa projetou uma mensagem desafiadora em frente ao prédio da Danone, localizado na Avenida Paulista, em São Paulo. A mensagem diz: “Maior do que este anúncio, …
Leia “Compare os carboidratos”: NotCo provoca Danone com projeção na Avenida Paulista na íntegra no B9.
The game show has demonstrated remarkable durability even as traditional television has declined in the wake of streaming entertainment.
Adweek’s Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how agencies treat their people because it’s the people who drive the business forward. The awards will be revealed in October 2023. (In previous years, they…
The rising cost of social media advertising has brands rethinking their strategies.
While activists were aiming for a more substantive and collaborative trip to the annual Cannes Lions Festival this year, some left disappointed. Industry leaders, they said, were hesitant to speak candidly about topics like greenwashing and their work for fossil fuel clients. Instead, some said it felt like the creative industries are stuck in the…
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