Hasta La Creative!

“Should we make our logo rainbow this year?” was one question clients asked Lauren Gray, an Edelman svp and a leader of its Out Front LGBTQ+ task force, before this June’s Pride celebrations. Nervous about marketing to the LGBTQ+ community, many marketers sought Out Front’s guidance on how to do it right. Two high-profile marketing…

He set up boxing’s upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events–and the pro wrestling/mixed-martial arts…

Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines. “I was the ultimate Care Bears fan as a kid. I was obsessed with the TV show. And so the fact that I get to interact…

(TrendHunter.com) The G-SHOCK Mudmaster GW-9500 timepiece has been shown off as the latest version of the iconic Casio accessory that prioritizes a rugged aesthetic with a decidedly slim form to boot. The timepiece…

With a legacy of producing disruptive narratives, Pepsi® has always made its mark in step with popular culture and passion points such as music, dance, art, and interactive environments. Likewise, the design strategy for Pepsi has also made a significant shift to meet the accelerating demands of a digital-forward and social media savvy world. To authentically connect with younger generations and further the mission of Pepsi to create a culture that promotes innovation, self-expression, and evolution, the brand’s design sensibilities have also evolved with the changing cultural landscape.

In 2022, the brand relaunched Pepsi® Black with a new packaging design and corresponding 360-degree campaign. The launch of the first Pepsi Black Zero Sugar NFT collection is another forward-thinking step in this direction. Looking at the popularity of current metaverse trends, Pepsi® wanted to create a communication touchpoint for metaverse consumers that would be anchored on the key proposition of Zero Sugar for future generations.

With the Pepsi Black Zero Sugar philosophy at its core, the Design Team created a set of 22 NFTs minted on the Polygon blockchain. Rooted in the brand beliefs, this is a series of collectible 3D art NFTs that speak directly to and connect with young Pepsi consumers. The design strategy included representing all seven passion points of the Pepsi brand executed in an appealing aesthetic for NFT collectors. The NFT art collectibles center on alterations of the classic Pepsi Black Zero Sugar visual, portraying poignant nuances of the brand passions, such as sustainability, rhythm, movement, creativity, art, and the progressing world of social media and gamification. Each piece visually captures the essence of the represented genres, including detailed elements such as fabric for fashion, sound bars for music, and moving blocks for games.

With three variations of each theme and four variations inspired from music, the Pepsi Black Zero Sugar NFT collection was listed on Open Sea, the world’s largest web3 marketplace for NFTs and crypto collectibles. The NFTs were given away free of cost to the winners of #PepsiBlackeffect challenge conducted on the homegrown Indian social media platform, Moj. Consumers could enter the contest using the quirky Pepsi Black lens and flaunt their “max SWAG” personas for a chance to win. The NFT launch was met with excitement and consumer engagement with the contest was massive, with 1B total views and 317K posts of user-generated content created to win the brand’s first-ever NFTs.

By Pepsico Design and Innovation, India

(TrendHunter.com) WooJin Shin, Nahyun Kwon, JiHoon Park, and Seungmin Hong design the new SEGA-DBS. It is a portable gaming device that is small enough to fit into one’s pocket. It also functions as a digital…

At every industry event, and across my many friends in the advertising business, I am most often asked, “Why should I buy a data clean room?” My response is always the same: “What are you trying to build? What compelling products can you offer the market today that you could not offer yesterday?” The data…

Meta’s new Twitter clone app–Threads–is expected to launch on July 6, according to Apple’s App Store. The decentralized app was made available for pre-order, although not paid, on Monday on Apple’s App Store and Google Play. The web version is expected to go live around the same time. According to Mark Zuckerberg’s Instagram teaser, anyone…

Uber not only revolutionized the concept of ride-sharing, but also turned it into a flourishing business venture. Given its profound and consistent interaction with customers, it was no shock when Uber made the leap into the realm of advertising. Today, we are honored to sit down with Mark Grether, vp and general manager at Uber…