Jul
21
Meta, Amazon among companies to unveil AI safeguards after Biden’s warning
Posted in: UncategorizedUnder the agreement, companies will put new artificial intelligence systems through internal and external testing before their release.
Jul
21
The Effect of Hollywood on Creative Marketing Content
Posted in: UncategorizedThe advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. To break through, a higher creative standard is being…
Jul
21
Converse’s CMO on Building Nearly Half Million Followers on Threads
Posted in: UncategorizedMeta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company’s CMO Sejal Shah Miller and her social media team: keep…
Jul
21
DTC period care brand August looks to expand its retail presence with first marketing hire
Posted in: UncategorizedDiane Lewis, August’s first marketing hire, was selected to help the brand take up more shelf space across the U.S.
Jul
21
Agency news you need to know this week
Posted in: UncategorizedAnime inspired by Ikea, a Jay-Z exhibit, W+K London wins Kraft Heinz business and more.
Jul
21
Searching for Someone to Deliver a Hollywood Ending
Posted in: UncategorizedThanks to a changing culture and differing business models, the entertainment industry lacks power brokers with the stature to bring on labor peace.
Jul
21
Marketing winners and losers of the week
Posted in: UncategorizedSeaWorld sharks get the VIP treatment and Bud Light gets a glimmer of good news—plus, why it was a bad week for Diageo and Cameo.
Jul
21
Scotland’s Top Lager Tennent’s Returns to Big Brand Campaigns
Posted in: UncategorizedFor decades, beer brand Tennent’s, soft drink Irn-Bru and the country’s government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing strategy changed all that. Tennent’s bright red T was as familiar a brand emblem as the golden arches of McDonald’s. It had long-running ad campaigns, including the…
Jul
21
Scotland’s Top Lager Tennent’s Returns to Big Brand Campaigns
Posted in: UncategorizedFor decades, beer brand Tennent’s, soft drink Irn-Bru and the country’s government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing strategy changed all that. Tennent’s bright red T was as familiar a brand emblem as the golden arches of McDonald’s. It had long-running ad campaigns, including the…
Jul
21
The Speed of Culture Podcast: How Frito-Lay Approaches Modern Marketing
Posted in: UncategorizedIn a landscape where relevance, transparency and innovation are critical, corporate giants like PepsiCo and Frito-Lay are placing the consumer at the heart of their operations. To delve into how this consumer-focused philosophy takes shape, we sat down with Brett O’Brien, chief marketing officer at Frito-Lay North America. In today’s episode of The Speed of…
Jul
21
Maybelline Brings AR Makeup Options to Microsoft Teams
Posted in: UncategorizedTo help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group messaging application. The Maybelline Beauty App allows Teams users to select from 12 virtual makeup filters that are applied to their face in augmented reality. These filters include…
Jul
21
How It’s Always Sunny’s Key Art Evolved to Showcase ‘Idiocy in All Its Perpetual Glory’
Posted in: UncategorizedWith It’s Always Sunny in Philadelphia’s recent Season 16 finale, the FX series capped off another record-setting year as TV’s longest-running live-action comedy. Though the dynamics among the gang, Charlie, Mac, Dee, Dennis and Frank, haven’t changed much over all those seasons, the series’ relationship with its audience has. And nowhere is that change more…
Jul
21
Leading Women—hear from the NFL, Girl Scouts and Ally on Aug. 8
Posted in: UncategorizedThe annual event returns to New York to celebrate boundary-breaking execs in advertising and marketing.
Jul
21
Dick Biondi, Fast-Talking Star of Top 40 Radio, Dies at 90
Posted in: Uncategorized“Wild, outrageous, goofy and uplifting,” as one fan put it, he was based in Chicago for most of his career but had fans all over the country.
Jul
21
Dick Biondi, Fast-Talking Star of Top 40 Radio, Dies at 90
Posted in: Uncategorized“Wild, outrageous, goofy and uplifting,” as one fan put it, he was based in Chicago for most of his career but had fans all over the country.
Jul
21
Virtual Video Call Makeup – Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Posted in: Uncategorized
(TrendHunter.com) Maybelline New York teamed up with Microsoft to introduce virtual makeup to video calls so that people have a quick and easy way to adjust the way they’re presented to their peers. Created to…
Jul
21
Channeling Creativity in Cannes
Posted in: UncategorizedEach June, the marketing world converges in France for the Cannes Lions festival. For a week, the Croisette is the center of creativity in the marketing world. This year, Adweek returned to Cannes to present, in partnership with Whalar, four days of programming. From June 19-22, we explored the challenges, successes and opportunities available in…
Jul
21
Upfronts and NewFronts—tracking TV and digital ad pitches
Posted in: UncategorizedContinually updated list of the latest upfront and NewFront news.
Jul
21
How Businesses Can Rethink Their Rewards Programs in the Age of Inflation
Posted in: UncategorizedLoyalty programs greet us at every turn, from online and in-store retail to delivery apps and services, restaurants and even the credit cards we use to make purchases. It’s quite possible to participate in several programs every time we spend money. They play a role in attracting new customers but primarily seek to hook in…
Jul
21
Apple's 'Underdogs' return for a high-speed chase
Posted in: UncategorizedApple’s lauded Smuggler-produced storyline continues with security-themed entry.
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