Over the weekend, Elon Musk announced a major change for Twitter. We all hoped it was a joke, that he wouldn’t actually change the name of such a well-established brand. But as we’ve all come to see, he was quite serious. With the support of CEO Linda Yaccarino, Musk has changed the name of Twitter…
Wieden+Kennedy campaign for One Key program also includes witty :15s about trips that sometimes get a little rocky.
As two Hollywood unions now feud with studios, upfront negotiations continue.
If a private equity firm functions ideally, it purchases a struggling company or organization, fixes what’s broken, and returns that entity to the world in better condition than it was found. When Nicole Jeter West looked at the sports, media, entertainment and nonprofit sectors, their cultural environment was typically the broken element. West made a…
The partnership has already produced specialized platforms like Merkle GenCX.
Em meio ao sucesso global de conteúdo coreano, a Netflix aposta em um novo formato que combina terror, suspense e humor. “Zumbiverso” não é apenas mais um reality show, mas uma experiência imersiva que desafia os participantes a sobreviver em uma Seul infestada de zumbis. Os participantes são surpreendidos ao descobrir que, em vez de …
Leia “Zumbiverso”, o novo reality show da Netflix em que os participantes precisam sobreviver a um apocalipse zumbi na íntegra no B9.
The latest installment of Apple’s long-running and celebrated “Shot on iPhone” campaign shines a light on the universal expression of dance, through the lens of diverse photographers from around the world. Showing off the iPhone 14 Pro’s ability to capture movement in a still shot, “Dance, Shot on iPhone” enlists four photographers to capture a…
“Blue Beetle” premieres in theaters on Aug. 18, following the “Barbie” premiere in July.
Richard Dickson, the president and COO of Mattel, will join Gap Inc. next month as CEO.
Em campanha para o Dia dos Pais, Natura destaca o papel dos pais como influenciadores primários de seus filhos. Por que isso é importante: Em uma era dominada por influenciadores digitais, a Natura ressalta a importância da figura paterna como a primeira e mais influente referência na vida de uma criança. A campanha também marca …
Leia Natura celebra pais como primeiros influenciadores dos filhos na íntegra no B9.
A report from Citizen Lab laid out how much online censorship has increased on one of Russia’s biggest social media sites.
Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not the first major priority. Instead, the brand was seeking how to best create a…
Progressive’s Dr. Rick character explains that ordering lunch “can be so difficult for a young homeowner turning into their parents.”
At the Women’s World Cup in Australia and New Zealand, the ideal of equal pay for women’s and men’s players remains elusive. Evening out endorsements have proven similarly tricky, but brands are increasingly stepping in to bridge the divide. Yes, thanks to a new collective bargaining agreement signed with U.S. Soccer last year, the U.S….
Consultants and agency executives discuss the new business pipeline for creative agencies and predict where it’s heading.
Our world has exploded in pink and Barbiemania has officially taken over. Mattel’s bet that Greta Gerwig’s new film Barbie can help re-energize the 64-year-old brand is paying off: the film sold an estimated $155 million in tickets at U.S. theaters. Barbie also collected an additional $182 million overseas. And the cherry on top: it…
Photographers in New York, Brazil, India and Ghana capture the energy and grace of movement on the iPhone 14 Pro.
It’s the season 3 finale of Let’s Talk About Brand. Today, we have a very special guest: Pat Flynn from Smart Passive Income. Flynn shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build…
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