Hired to run a troubled Mississippi affiliate of NBC, he turned it into a respected and highly profitable operation, with a more diverse staff.
Now that Hollywood’s actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent partnerships with brands and commercial work may be impacted. Not only are actors permitted to work in commercials during the strike, but this is a great time…
Frances Allen, the CEO of Checkers and Rally’s Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen’s career began in the advertising industry, where she honed her skills and gained valuable experience. However, she soon realized that she had…
Fritos jumps on mullet trend and Hasbro gets in on Barbie buzz—plus why it was a bad week for Trader Joe’s, Fox Sports and the Pac-12.
Employment is still growing in the ad business and overall economy, but at a more moderate rate. Ad agency employment hit an all-time record despite the stresses in media and tech.
The Farmer’s Dog serves up “real customer testimonials” along with scenes of happy, active dogs.
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to implement guardrails to help make invisible watermarking safer and more transparent. Meta’s Instagram appears to be testing new notices to identify content created or modified by AI….
Translation’s ‘Level Up’ spot arrives as the Lionesses storm into the tournament’s knockout round.
With this year’s reduction in global marketing spend having impacted WPP’s financial performance during the first half of the year, WPP chief executive Mark Read is being cautiously optimistic about the year ahead in terms of the projected increase major clients have outlined in recent weeks. The world’s largest agency network has lowered its growth…
Shares dropped as much as 8% on Friday.
McDonald’s “Raise Your Arches” campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches–without ever mentioning McDonald’s name. Now the fast-food chain has continued…
WPP partners with Spotify, Ogilvy Latina appoints CCO and Atlanta’s Hothouse hires first head of creative.
Mike White was supposed to lead a team that was eliminated earlier this year.
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, “This is How We Work Now,” by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up…
Continually updated list of the latest upfront and NewFront news.
Gary Vaynerchuk teamed up with Reebok on a pair of sneakers that feature his VeeFriends alpaca.
Campanha criada pela Ogilvy apresenta o slogan “O Brasil é a nossa energia”
Leia Petrobras comemora 70 anos com a promessa de liderar a transição energética no Brasil na íntegra no B9.
CBS isn’t horsing around when it comes to Yellowstone’s broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its updated fall premiere dates, with Yellowstone hitting the airwaves on Sept. 17, starting with Season 1. CBS Is Latest Network to Shake Up Fall…
Global strength helped the company offset U.S. losses.
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