The striking actors’ union is granting waivers to some projects not affiliated with the major studios, but questions persist about who qualifies and why.
(TrendHunter.com) The Pill Multitool is an ultra-compact accessory built with durability and convenience in mind to support the needs of the modern consumer. The multitool is crafted out of titanium for its pill-…
Working with brands as part of my everyday job, I often think about those that have had a lasting impact on my life. Growing up, one of them was Vans. Vans allowed me to embrace the lifestyle that I admired and aspired to as a teenager growing up in Southern California during the 1990s. Whether…
Recognizing the value of LGBTQ+ representation must go beyond Pride Month. Do the WeRQ does just that, championing LGBTQ+ creativity in advertising and marketing year-round. Do the WeRQ magnifies the impact of queer creativity and highlights its crucial role in advertising. The platform facilitates meaningful connections, transformative experiences and cultural shifts that bring about real,…
Penn also said Tuesday it’s selling all of its Barstool Sports Inc. subsidiary to David Portnoy.
Google removed “in-stream” classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can trust the inventory the video giant sells. In-Stream Ads will now be called Skippable Ads, the company wrote in a blog post that also went to buyers in an…
Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech concerns, according to reports by Reuters. However, X’s brand safety tools have brought the company back on the platform since May,…
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings. Overall revenue…
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features. Shoppers can now place multiple items into the room…
From radio and TV to the internet and artificial intelligence, the advertising industry has changed significantly with the rise of each technological advancement. Staying relevant requires advertisers to anticipate these groundbreaking technologies. In this episode of The Speed of Culture podcast, Rishad Tobaccowala, renowned author and former chief strategist at Publicis Groupe, joins Suzy founder…
The CW is finally winding down upfront talks in its first year under new parent company Nexstar. During a Nexstar earnings call on Tuesday, CEO Perry Sook said the network had a good overall performance in the upfront, with dollar volume being “basically flat” with the prior year and unit rates up mid-single digits. “The…
Samsung calls its Z Flip 5 smartphone “your bestie for selfies.”
Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023. The executive joined the company in 2020 during a tumultuous period following the departure of longtime CEO Bill Abbott, who exited due to backlash from Hallmark Channel pulling several ads from wedding planning brand Zola…
Next month, Taco Bell will cover the cost of taco purchases from local vendors.
Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a behind-the-scenes video in which multiple versions of the actor clashed with each other on set. Now the brand is building on that quirky concept…
Stagwell is latest holding company to post less than stellar quarterly results due to tech industry issues and economic headwinds.
On this episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, returns to the podcast to discuss the state of the consumer economy, including the impact of inflation, interest rates and consumer spending. Kodali sheds light on the resilience of the U.S. economy despite challenges such as our current inverted yield curve….
Adweek’s Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year’s winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher. Last year’s winners included creators such as Conan O’Brien, Jeremiah Zimmerman, Jon Stewart and Yeardly Smith. This year, the categories have been expanded to…
Em nova campanha criada pela Wieden + Kennedy SP, a startup Swile satiriza a limitação dos vales tradicionais, usando o humor para destacar a inovação de seu cartão, que oferece até oito categorias de benefícios. Por que isso é importante: Em um mercado saturado de vales padronizados e limitados por categorias específicas, a Swile quer …
Leia Com “cartão comestível”, Swile satiriza vales e benefícios convencionais na íntegra no B9.
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