Hasta La Creative!

Nescafé lançou uma edição comemorativa para marcar seus 70 anos no Brasil, uma trajetória que está intrinsecamente ligada à criação do café solúvel no país: um pedido de ajuda do governo brasileiro para aumentar a vida útil do café estocado após a quebra da bolsa de Nova York em 1929. A edição especial leva os …

Leia Nescafé celebra 70 anos no Brasil com redesign inspirado na cultura nacional na íntegra no B9.

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council.

RoC is the latest brand to hire a TikTok-specific agency of record, following drinkware brand Stanley appointing GSD&M to the role. 

Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples’ consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking…

(TrendHunter.com) The James Brand Barnes Knife is an elevated version of the brand’s flagship tool that promises to provide an elevated user experience with luxe styling to boot. The knife is crafted with black…

Bud Light has kicked off the National Football League (NFL)’s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan Mulvaney earlier this year. The Anheuser-Busch InBev brand has been a longtime sponsor of the NFL, but this season it is facing…

If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of passage for a child to be given one of its sets while growing up somewhere in the world, creating a…

In the latest from Farmers Insurance, J.K. Simmons commiserates with a baseball fan who “struck out with the cheap seats” at a stadium.

The brew, which recently lost its long-held place as America’s top-selling beer, celebrates dedicated football fans in new campaign from The Martin Agency.

Fetch and Bayer Consumer Health join Ad Age to share how to leverage a multibillion-dollar sales sightline and 18 million active users to grow market share.