Hasta La Creative!

Prepare-se para o fatality da nostalgia: Dave Bautista estrela o novo trailer (acima) de “Mortal Kombat 1”, uma homenagem ao icônico comercial “Mortal Monday” de 1993 (abaixo). Por que isso é importante: Em um mercado de games cada vez mais competitivo, a Warner Bros. Games aposta na nostalgia e na estrela de Hollywood para revitalizar …

Leia Com Dave Bautista, “Mortal Kombat 1” revive comercial dos anos 1990 na íntegra no B9.

On this episode of Brave Commerce, Vinny Rinaldi, head of media and analytics at The Hershey Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic understanding, collaboration, data-driven insights and consumer-centric strategies in marketing. Rinaldi’s career journey stands out for its curiosity-driven approach. He describes his career as a series…

Dr Pepper kicks off the dramatic sixth season of its college football–themed (fictional) series “Fansville.”

(TrendHunter.com) From the rise of augmented reality shopping to the eco-conscious revolution reshaping consumer choices, this retail trends top list everything needed to stay ahead of the shopping sphere.

Cosmetics…

Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and expected in other markets over the next few weeks. The AI-powered feature lets people use their own faces to create up to eight generated AI selfies, placing…

In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation. The agency’s transition to AI-powered content production could save up to 93% of its carbon footprint compared to that of traditional production, according to the agency….

“Barbie” não é mais apenas uma boneca icônica; agora é também o filme de maior bilheteria da história da Warner Bros., superando até mesmo “Harry Potter”. Por que isso é importante: Em um mercado cinematográfico saturado de super-heróis e sequências, o sucesso estrondoso de “Barbie” destaca o poder duradouro de marcas clássicas e a influência …

Leia “Barbie” desbanca “Harry Potter” e se torna o maior sucesso de bilheteria da história da Warner Bros. na íntegra no B9.

The last chance to enter the 2023 Healthcare Marketing Impact Awards is Sept. 5.

A new report from The Marketing Arm shows Amazon, Google and other well-known brands resonate the most with adult consumers.

Brands aren’t fleeing the video platform after Adalytics reports, but they are reassessing YouTube strategy.