We live in an era that’s been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of…
New research finds the majority of TV consumption is streaming, but agencies say ad spend still favors linear.
The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon’s…
Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.
Agencies Doner and Wolfgang, under Chief Creative Officer Colin Jeffery, developed a logo, album art and more for the Grammy Award-winning artist.
Para demonstrar suas práticas sustentáveis, o McDonald’s inaugurou um restaurante conceito na região da Avenida Paulista, em São Paulo. A proposta é que a loja seja um manifesto da marca sobre como fast-food e sustentabilidade podem andar de mãos dadas. Detalhes: • Estrutura: A estrutura do restaurante é feita de madeira engenheirada, produzida a partir …
Leia Com novo restaurante conceito em São Paulo, McDonald’s demonstra práticas sustentáveis na íntegra no B9.
O YouTube revelou nesta terça, dia 29, os vendedores da premiação anual YouTube Works Award. O objetivo é reconhecer a criatividade e impacto de campanhas publicitárias veiculadas na plataforma, funcionando como uma espécie de termômetro do que está funcionando no YouTube. A Mondelez foi a grande vencedora da premiação, levando três troféus, incluindo o prêmio …
Leia YouTube Works 2023: com domínio de Mondel?z, plataforma celebra o melhor da publicidade no ano na íntegra no B9.
He was promoting a new trade journal, Tape Recording, when he lent a video recorder to Andy Warhol, who used it to make a classic work with Edie Sedgwick.
Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they’re also proving as popular in the metaverse as they are in the real world. The brand is running an activation within Roblox’s restaurant simulation game, Restaurant Tycoon 2, from Aug. 22 to Sept. 5. Since the launch, players…
The applications of neuroscience in the ad industry have improved with the development of AI tools.
It’s official. Mark Marshall is NBCUniversal’s next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal’s advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino’s exit in May. Between the…
Marshall becomes NBCU ad chief after former chairman Linda Yaccarino left for X.
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series of leadership changes among the Hearst Magazines advertising…
Brands need to delve deeper into subcultures to keep up with the fastest-moving generation
7 em cada 10 brasileiros estão mais ligados no YouTube do que em qualquer outra plataforma de vídeo. E isso considerando internet e canais de TV lineares. O dado acima, revelado na mais recente edição do evento do YouTube para o mercado publicitário, o Brandcast, dá pistas da estratégia que a empresa pretende seguir na …
Leia Maior do que os canais de TV aberta combinados, YouTube se posiciona como o rei das telas e da atenção brasileira na íntegra no B9.
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns. Google is collaborating with GenAI platform Typeface and customer data platform GrowthLoop to introduce the GenAI Marketing Solution…
Mark Thompson succeeds Chris Licht, who stepped down from the role in June after a brief and tumultuous tenure.
What are “information resources?” What is a “purchase diary panel?” What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged with consumer market research agency The NPD Group a year ago, the newly formed company’s marketers asked all of the questions above as they…
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit Adalytics found that ads often aired not on YouTube videos themselves, but on the Google Video Partner network. Some buyers redirected their…
Mr. Thompson, who oversaw a period of growth at The New York Times, will lead the network during a pivotal period.
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