The retail and fashion industries have undergone significant transformation in recent years, driven by changing consumer preferences and the rise of ecommerce. Even industry leaders like Abercrombie & Fitch have faced formidable challenges. In response, the brand embarked on a journey to reintroduce itself. On the latest episode of The Speed of Culture podcast, Suzy…
Meta anunciou o lançamento de suas primeiras funcionalidades de IA generativa para anunciantes, conforme prometido em abril passado. Essas ferramentas permitem a criação de planos de fundo, expansão de imagens e geração de múltiplas versões de texto para anúncios. Por que isso importa: A iniciativa marca mais capítulo na forma como a inteligência artificial é …
Leia IA generativa: Meta lança ferramentas para criação de anúncios e promete economia de tempo na íntegra no B9.
(TrendHunter.com) The conceptual ‘JUSTWATCH’ smartwatch has been designed by Jacek Janiczak as a retro-inspired wearable that blends the aesthetics of yesteryear with the must-have technology of today….
The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom–a rotating ensemble of actors who first appeared in TV commercials in the…
Ad campaigns typically focus on novelty as they seek to build excitement for new products, but that is harder to do for a category leader that has been around for more than 70 years. So Kraft Heinz’s Ore-Ida is taking the opposite approach, with its new “Deliciously Predictable” platform that kicks off a brand refresh…
BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees and other users that you have absolutely nothing to hide. As BeReal works to maintain a place in extensive app rotations, it is…
A surprising announcement rippled through Silicon Valley in the Spring of 2017. A mysterious “flying car” venture called Kittyhawk took the spotlight, fueled by rumors of Google co-founder Larry Page’s involvement. A marvel of engineering, this all-electric innovation promised to reduce traffic congestion and open the skies for dreamers–a moonshot that captivated engineers, futurists and…
Contradizendo as provas empíricas, Renner quer mostrar que ganhar roupa no Dia das Crianças não só pode, como deve ser divertido. “Uhul, camiseta!” e “tomara que seja meia” se tornam frases possíveis na criação da Paim Comunicação. Por que isso importa A campanha da Renner vai além da tradicional comunicação do varejo e aposta em …
Leia “Oba, é roupa!”: Renner transforma até meias em presente divertido para o Dia das Crianças na íntegra no B9.
A Petrobras está completando 70 anos e celebra com uma campanha que faz uma viagem no tempo pela história da empresa. A criação da Ogilvy Brasil utiliza a música “Pra Gente Acordar” do trio Gilsons, adaptada especialmente para a ocasião. Por que isso importa: Em um momento crucial para a indústria energética, a Petrobras usa …
Leia Petrobras aposta em viagem no tempo para celebrar 70 anos de energia na íntegra no B9.
Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with. Four Walls, the Irish-American whiskey brand…
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked…
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the deal, The Messenger will gain access to a proprietary tool built by Seekr…
The Latinx market is already booming, but marketers are still playing catch-up trying to reach this potentially lucrative segment. The reasons why are many, from not taking the demographic seriously enough, not knowing how to talk to the Latinx and Hispanic population in the U.S., bad Spanish translations and systemic bias. But some brands and…
When wildfire smoke turned New York skies orange this summer, Lane Cooper* holed up in their Brooklyn apartment with multiple air filters on high blast, working remotely for PR firm Edelman. Their asthma means air quality indexes above 200 are extremely dangerous. Then, a resource manager asked them to work on the Shell account. They…
(TrendHunter.com) HOKA presents a new and elevated look at the HOKA Slip-On silhouette, which is a bit different from the usual trail-running design by the brand. It features thick lacing details along the forefoot,…
Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its “warm and welcoming” mascot. Intel has that catchy chime. These are all examples of “brand assets,” and they’re increasingly important to B2B marketing success. At LinkedIn’s B2B Institute, we commissioned one of the biggest studies ever on B2B branding. We partnered…
Aeroméxico lança “Esto es Volar”, uma campanha global que buscar redefinir a experiência de voar através de uma história inusitada entre uma iguana e uma águia que passeiam pelas belezas mexicanas. A criação é da Wieden+Kennedy México. Por que isso importa A campanha não só celebra a magia de voar com a Aeroméxico, mas também …
Leia Em campanha da Aeroméxico, a amizade entre uma iguana e uma águia celebra a magia de voar na íntegra no B9.
On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for navigating the complexities of the global marketplace, breaking down silos within organizations and driving innovation in retail media. Miles opens the conversation by highlighting the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
