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| THE ORIGINAL? 13 09 SR (Serge Ruffieux) Footwear– 2022 Click the image to enlarge Source : The Impression Photographer : Fiona Torre (France) |
LESS ORIGINAL Pierre Hardy Footwear – 2023 Click the image to enlarge Source : Instagram Photographer : Rory Van Millingen (France) |
In this episode of Brave Commerce, Sharon John, president and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches and the unique experience Build-A-Bear offers its customers. As the conversation begins, John reflects on her journey in the industry, emphasizing the importance of understanding consumers and culture….
For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
(TrendHunter.com) In October 2023, eco trends have become more than just buzzwords in the business arena—they represent a fundamental shift in how companies operate and deliver value. A growing commitment to…
(TrendHunter.com) The eco transportation trends for October of 2023 include accelerated development of e-bikes, market expansions for electric vehicle companies, and industry-wide innovations that improve various…
Thanks to an era where brands are running more pitches, but for smaller scopes, many agencies have been left fighting for scraps of new business. But storied agency Ogilvy is feasting on a buffet of wins including Verizon, SC Johnson, Jameson and H&R Block. The hot streak is fueling agency growth and attracting new talent…
For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact national TV advertising campaigns with iSpot’s currency across Paramount’s media and streaming platforms….
It’s fitting that the prank that became the 2023 Super Bowl’s most memorable marketing moment came from an agency known for mischief. After dragging viewers down rabbit holes in streaming service Tubi’s first Super Bowl ad, Mischief @ No Fixed Address had another trick up its sleeve to hijack advertising’s biggest night. When it appeared…
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools…
“Ladies, never let anyone tell you you are past your prime,” Michelle Yeoh told the world as she accepted her Oscar, making history as only the second woman of color to win Best Actress in a Leading Role in 87 years and the first Asian woman to win the category in that same time span….
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and go. Those opposed worried it would prevent customers from entering the store, where they might purchase a bag of Twizzlers or can…
(TrendHunter.com) Sculpting and toning beauty solutions seem to be popular in the October 2023 cosmetics round-up, with many brands advancing in anti-aging innovation. The AMIRO S2 is an interesting example. The…
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives released a report showing that nearly 300 advertising and PR agencies work for fossil fuel brands. Climate issues are also getting attention within the ad industry. Leaders…
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the…
In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG)….
Pela primeira vez, a Netflix se junta à Mostra Internacional de Cinema de São Paulo para premiar um filme brasileiro de ficção. Por que isso importa: Esta parceria marca um passo significativo na promoção do cinema brasileiro, oferecendo uma plataforma global para filmes nacionais. Além de impulsionar a indústria cinematográfica do Brasil, o prêmio busca …
Leia Netflix e Mostra de SP lançam prêmio inédito para filmes brasileiros na íntegra no B9.
Para comemorar seus 30 anos na América Latina, o Cartoon Network lançou uma campanha que celebra a relação entre diferentes gerações de fãs e seus personagens favoritos. Por que isso importa A iniciativa não é apenas uma celebração de aniversário, mas também uma forma de reconhecer o impacto cultural e emocional que o Cartoon Network …
Leia Cartoon Network celebra 30 anos com fãs de todas as idades na íntegra no B9.
The vote, which followed the end of the strike on Sept. 27, officially brought to a close a bitter, five-month labor dispute. The actors remain on strike.
In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG)….
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