Sportswear has become a fashion statement, with the global market projected to grow from $193.89 billion in 2023 to $305.67 billion by 2030, according to research firm Fortune Business Insights. But amid this growth, the sector sometimes overlooks its roots in the world of sports. Enter Distance, a French retail brand that collaborated with agency…
A National Women’s Soccer League (NWSL), nos Estados Unidos, acaba de elevar o padrão de seus troféus de campeonato e melhor jogadora (MVP), graças a uma parceria com a Tiffany & Co. Por que isso importa Em um momento em que o futebol feminino está ganhando destaque global, a colaboração com a Tiffany & Co. …
Leia Liga de futebol feminino dos EUA revela troféus desenhados pela Tiffany & Co. na íntegra no B9.
Despite the rise of digital collectibles, physical memorabilia is still relevant. In fact, companies like Fanatics Collectibles have experienced a significant rise in popularity in recent years. What makes this market so appealing, and how can companies ensure their products stand out? On this episode of The Speed of Culture podcast, Suzy founder and CEO…
At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone in a client service business understands the benefits and challenges of the associated dynamics–people coming together to collaborate and create work that will drive impact and business results. And yet, we are living in a…
TikTok está saindo das telas dos celulares para invadir espaços públicos, de aeroportos a outdoors, com seu novo serviço “Out of Phone”. Oportunidade de mídia, presente em mais de 2 bilhões de telas digitais nos EUA, será oferecida aos anunciantes e tem planos de expansão global. Por que isso importa Em um mundo cada vez …
Leia Out of Phone: TikTok leva conteúdo para mais de 2 bilhões de telas de mídia exterior na íntegra no B9.
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public–and put its best foot forward for the city that “never stops walking.” This month, Birkenstock held three activations across New York neighborhoods: NoHo and Flatiron in Manhattan, and Williamsburg…
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel Edwards as global president. The merging of the two agencies creates a business of more than 30,000 people in 64 markets. According to…
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo’s core focus across its marketing is to tap into culture, demonstrate its relevance to consumers’ lives and engage them at their passion points. “You cannot build brands the way we used to,” stated Mark Kirkham, senior vp and CMO of international beverages…
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example, to the Effie Awards. For those with an eye on market impact, they set the bar high for whether intended strategies become brand…
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd–sparking global protests against systemic racism and police violence–creator Dan Mosaku received a package as part of a brand partnership that he’d been hired for. Declining to name the brand onstage last week at Adweek’s Social Media Week…
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive found that consumers are welcoming shoppable and two-screen experiences into their TV viewing. Between the lines The data found that…
Plenty of agencies look at work by other agencies and get jealous, wishing they had made those spots. That’s why Adweek runs its annual Jealous List. But do agencies also look at other work to learn from it? The answer is complicated, but creativity is more than just inspiration. It’s about learning from the best,…
According to personal finance site GOBankingRates, the six highest-earning influencers on Instagram as of April of this year commanded a combined following of over 2 billion people and, on average, earned north of $1.8 million per post. Who, you might ask, made that kind of money? Well, you can probably guess. First was Cristiano Ronaldo,…
Burger King got spooky for Friday the 13th by launching a horror film with agency partner Dentsu Creative to promote the Ghost Pepper Whopper and Ghost Pepper Chicken Fries added to the chain’s menu for Halloween. Produced by Wild Gift Content and directed by Alfonso Gomez-Rejon, who was nominated for an Emmy for his work…
Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the side of Gulliver Mall in Kyiv. According to Ffface.me, the AR mirror was the world’s largest to date, spanning a screen size of 4,000…
“Microsoft’s mission is to empower every person and organization on the planet to achieve more,” explained Sarah Bond, Microsoft’s corporate vice president for game creator experience and ecosystem at Xbox. Bond was speaking with McKinsey in January 2022 while explaining the technology company’s interest in the video gaming sector. She said the tech giant’s direct…
(TrendHunter.com) The Spotify Merch Hub is a new dedicated in-app feature being launched to provide consumers with an easy way to access products that proudly proclaims their affection for their favorite artists….
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called “The ARt of Beauty,” the event will be open to the public from 12 p.m. to 7 p.m. Oct. 20-22. Visitors will be able to…
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