Oct
17
Microsoft’s Activision Blizzard Deal Will Be a New Lure for Brands
Posted in: Uncategorized“Microsoft’s mission is to empower every person and organization on the planet to achieve more,” explained Sarah Bond, Microsoft’s corporate vice president for game creator experience and ecosystem at Xbox. Bond was speaking with McKinsey in January 2022 while explaining the technology company’s interest in the video gaming sector. She said the tech giant’s direct…
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