“Now and Then”: inteligência artificial ressuscita última canção dos Beatles

Now and Then Beatles Musica

A canção final dos Beatles, “Now and Then”, que permaneceu inacabada desde os anos 1970, finalmente verá a luz do dia graças à tecnologia de aprendizado de máquina. Por que isso importa: A inteligência artificial não está apenas transformando setores como saúde e transporte; ela também está fazendo ondas na indústria da música. A tecnologia …

Leia “Now and Then”: inteligência artificial ressuscita última canção dos Beatles na íntegra no B9.

Google Lets Shoppers Try On Hair Color, Foundation in AR

To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With this update, shoppers can virtually try on different do-it-yourself hair color shades from L’Oreal, with support for additional brands, including Splat and…

Give the Devil His Due: 5 Lessons Learned from a Spooky Season Weed Campaign

Long before Reefer Madness became a staple on the midnight movie circuit, it was whipping up hysteria about marijuana use–which, according to the weedsploitation flick, led to addiction, violence, insanity and suicide. While the short film from 1936 takes its rightful place as a camp classic these days, some of its myths and misinformation still…

Burger King e Heinz “invocam espíritos” para criar sanduíche de Halloween

Halloween BK Heinz promo

Burger King e Heinz usaram um tabuleiro ouija e a ajuda do “além” para criar um sanduíche de Halloween. A campanha, criada pela DAVID, ainda repete a ação de sucesso “Fantasma-Thru”, que distribui sanduíche grátis para pessoas fantasiadas de fantasma em BK Drives selecionados. O que mais você precisa saber

Leia Burger King e Heinz “invocam espíritos” para criar sanduíche de Halloween na íntegra no B9.

Shutterstock introduz ferramentas de IA para edição de imagens

AI-Creative-Tools-Press-Release-NEW

Shutterstock agora permite que você edite imagens do acervo usando ferramentas alimentadas por Inteligência Artificial. Antes de comprar uma foto, será possível fazer ajustes e gerar versões alternativas. Por que isso importa: Entre tantas opções de banco de imagens, a Shutterstock inova ao permitir que os usuários personalizem fotos através da IA diretamente pela plataforma. …

Leia Shutterstock introduz ferramentas de IA para edição de imagens na íntegra no B9.

Can Chobani’s CMO Slash CPG Marketing Stereotypes?

CPG marketing is on the precipice of change as technology bears down on the category, with retail media networks revealing more about consumer buying habits. Chobani’s global CMO Thomas Ranese is new to the category and technology-savvy, having previously led marketing at Uber and Google. His plans include unexpected collaborations, retail media partnerships and data…

Snapchat Highlights Halloween AR Lenses From Brands

From beauty companies to movie studios, brands are celebrating Halloween on Snapchat with a variety of augmented reality experiences. Snapchat highlighted some of the content its users can experience this spooky season. To start, beauty brand Farmacy launched a Lens to support its Green Clean Challenge, a yearly promotion highlighting how well its Green Clean…

AMC Networks Brings Programmatic Ad Buying to Linear

AMC is bringing new capabilities to linear TV advertising. Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning this month, programmatic buying is live and operational on all programming on AMC, WE tv and BBC America. The offering, which launches in partnership with FreeWheel,…

Vegetal Entwinements in Philosophy and Art

Vegetal Entwinements in Philosophy and Art, edited by curator Giovanni Aloi and philosopher Michael Marder. Published by MIT Press.

This reader contains essays by experts in ethnobotany, cultural theory, Native American studies, evolutionary ecology, anthropology, biological sciences, speculative fiction, environmental humanities, food sovereignty, etc. The texts look at plants but they also and mostly look at us, at our reluctance to acknowledge the value of plants radical alterity, at our urge to dominate and classify everything around us, at the role of art and philosophy in dismantling the cultural framework imposed by anthropocentrism. With this publication, Aloi and Marder lay out a “thinking-sensing framework” which objective is to help us appreciate the inscrutability of plants and redefine our relationship with the vegetal world, the land and ecosystems.


Marco Bay, Milanese Tropical Forest, 2017. Palms and bananas in front of the Duomo in Milan, 2017


Mileece Petre. Photo

Vegetal Entwinements in Philosophy and Art is a brilliant book. It is massive (656 pp), often provocative and the quality and diversity of the viewpoints included is remarkable.

Here’s a short selection of the essays that i found particularly eye-opening:

Monika Bakke uses the works of Natalia LL and Zofia Kulik as springboards to explore not only the non-normativity of plants’ many sexual strategies but also Western philosophy’s insistence on comparing men to animals and women to plants by virtue of their (perceived) respective characteristics of dynamism and rationality, on the one hand, and passivity, decorative qualities and lack of rationality, on the other.


Marc Quinn, Garden, 2000


Marc Quinn, Garden, 2000. Photo Attilio Maranzano / Fondazione Prada

In his superb essay about botanical colonisation, Giovanni Aloi explores the violence of gardening. He makes a call for a more considerate use of “decolonisation”, a term that “lends an ethical edge to scholars in a desperate need to reaffirm their relevance amid a fast-changing world besotted by online entertainment”. Decolonisation uses gardens as ideological islands inhabited by non-native species that Western colonisers imported and imposed on the territory. For some decolonialist discourses, the eradication of these plants is a necessary condition to restore “purity” (a concept which is in itself immensely problematic.)

By supporting the mistaken notion that Western colonisers were the only agents who had detrimental and transformative impacts on the ecosystems of this and other lands, these views obliterate the cultural and technical range of skills developed by Indigenous people to support their own civilisations.

“Decolonizing should not equate to dismantling or erasing, and living plants should not be seen as monuments to white supremacy either”, Aloi writes. “At this point, we need to focus on the nuances of representation and its entanglements with multiple historical and scientific milieus.”


Rashid Johnson, Antoine’s Organ, 2016. Installation view, Unlimited, Art Basel, Basel, 2018. © Rashid Johnson

When the literature on human dimensions of invasive species mentions indigenous nations across the U.S. and Canada, it tends to focus on their vulnerability to invasive species. In their paper, Nicholas J. Reo, Kyle Whyte, Darren Ranco, Jodi Brandt, Emily Blackmer and Braden Elliott demonstrate that, far from being passive victims of environmental changes, Indigenous natural resource managers and practitioners not only implement all of the generalised steps taken by settler governments and NGOs plus some unique, culturally informed strategies. The data collected by the researchers shows the necessity to directly involve these communities in developing environmental change policies.


Baracco+Wright Architects with artist Linda Tegg, Grasslands Repair, 2018. Photo by Rory Gardiner


Centre for Contemporary Nature (CCN). Long-term changes to visual indicators of vegetation health across the Gaza region over the past three decades of Israeli occupation. Red indicates areas in which vegetation was completely eradicated. 2014-ongoing

My favourite chapters were the interviews with artists. Mark Dion, Zayaan Khan, Jonathon Keats, Spela Petri?, Diana Scherer, Linda Tegg and Baracco + Wright, Anicka Yi, Maria Thereza Alves, Uriel Orlow, D. Denenge Duyst-Akpem, Nathalie Anguezomo Mba Bikoro and others discuss their sources of inspiration, the methodologies they adopt when working with plants, what plants have taught them, the ethical or political considerations that inform their practices, the challenges encountered while working with plants, etc.

I was especially fascinated by the work of Samaneh Moafi, Centre for Contemporary Nature (CCN)—a research division of Forensic Architecture that investigates colonial, military and political forms of violence as they manifest in environmental destruction. Moafi describes one of the investigations the group launched on how Israel “weaponised” the wind to spray crop-killing herbicides over Palestinian farms located along the eastern border of Gaza.

Dan Choffnes writes about the medical traditions that developed across Africa, Australia and the Americas before the arrival of the Europeans. Plants were not only used to promote health and treat illness, they also played a crucial role in the development of world views and philosophies that link and individual’s wellness to the state of the universe.

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Uriel Orlow, Theatrum Botanicum, 2015–2018


Uriel Orlow, Learning from Artemisia, 2019–2020


Maria Thereza Alves, Seeds of Change, 1999-ongoing


Maria Thereza Alves, To See The Forest Standing (video still), 2017

In another essay, Giovanni Aloi considers the conditions of vegetal death. Given the right conditions of humidity, heat and light, a plant can be splintered apart in multiple cuttings and yet continue to thrive, while even the fragment of roots, leaves or tendrils can in some species generate an individual plant. This radical alterity of plants can help overcome “plant blindness”, a cultural -mostly Western- condition that prevents us from recognising the complexity of plant life beyond the realm of curiosity or specialistic knowledge.

John Baldessari, Teaching A Plant The Alphabet, 1972


Mort Garson, Mother Earth’s Plantasia, 1976


Dan Milner, From Hell It Came, 1957

Teresa Castro discusses the plethora of articles, books, vinyl records, artworks and films on the subject of plant communication released in the 1970s. The success of the topic can be attributed to a mix of hippie counterculture’s love of nature, the flourishing of ecological thinking and the cybernetic paradigm that looked at plants as communication systems in themselves that respond chemically and electronically to the environment and other stimuli and that are able to learn and self-correct in response to feedback.

Michael Marder questions the anthropocentric assumption that to have a language is to be able to speak. Twenty-first-century plant sciences, he writes, navigates two contrasting ambitions: on the one hand, they prepare the ground for an acknowledgement that plants are endowed with language and intelligence (it’s no wonder that an essay by Stefano Mancuso and Alessandra Viola opens the reader), while, on the other hand, they make plants, as coherent living beings with their own modes of expression, disappear under the studies that break them down into minute molecular, atomic or subatomic components.

Angela Roothaan uses case studies illuminating the relations of human communities to trees, notably in West African traditions, to explore how these strengthen a shared understanding of the environment.

Charting the presence of weeds in culture from Antiquity to Giovanni Bellini’s St. Francis in Ecstasy and early herbariums, Allegra Pesenti, the curator of the exhibition A Weed Is a Plant Out of Place argues that weeds can be interpreted as visual metaphors for the (human) uprooted.

Marlene Atleo, a scholar and a member of the Nuu?aa?u? (Nuu-chah-nulth) community of Ahousaht, investigates the role of botanical and environmental knowledge in considering First Nations’ land rights.

Eduardo Viveiros de Castro looks at the criticisms of the Western distinction between nature and culture and questions the alternatives to this dualism, contrasting these proposals with the distinctions operating in Amerindian perspectivist cosmologies.


Mark Dion. Neukom Vivarium, 2006


Ethan Breckenridge, Plants Have No Back, 2008

Previously: Metaspore, a look into the “biopolitics of the senses”, Speculative Taxidermy. Natural History, Animal Surfaces, and Art in the Anthropocene, The Funambulist: Forest Struggles, Orchidelirium. Colonialism through the lens of botany, Palm oil, peatfires, Nutella and the anthropocene, Vegetation as a Political Agent, etc.

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WPP CEO Mark Read on the Latest Plan to Simplify GroupM

Following the announcement that it intends to merge VML Y&R and Wunderman Thompson to create VML next year, WPP will continue its $120 million (100 million pound) simplification drive within its media business GroupM it has revealed while announcing its third quarter figures, including a surprising 1.8% decline in revenue. The decline in revenue has…

Enter The Creatorverse

Adweek continued exploring the depths of the Creatorverse earlier this month at Social Media Week Europe. The event was held in the heart of London from October 10-11 and featured creators and marketers alike sharing their thoughts and expertise on the ever-expanding role of the creator in driving engagement and recognition for brands. With such…

Durga Poojo : 6 Ballygunge Place by Inner Cirlce, Kolkata

Durga Puja is a time of celebration. West Bengal’s biggest carnival is incomplete without it’s festival of flavours. Just as Ma Durga arrives home, 6 Ballygunge Place has also arrived with their delectable Puja menu, which is sure to satiate all your Pujo cravings. The campaign accurately depicts Ma Durga’s descent from her heavenly abode, the spoon symbolising her descent into the realm of flavours, and the copy communicating the wait as we prepare for our Ma’s homecoming.

Client: 6 Ballygunge Place
Agency: Inner Circle Advertising
Creative Director: Siddhartha Sankar Ray
Art Director: Siddhartha Sankar Ray
Associate Account Director: Waindrilla Saha
Senior Copywriter: Aaranya Roy

6 Ballygunge Place by Inner Circle

6 Ballygunge Place by Inner Circle

6 Ballygunge Place by Inner Circle
6 Ballygunge Place by Inner Circle

Dentsu Group Elevates André Andrade to EMEA CEO

Denstu Group has promoted Andr? Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for the network within the region. Andrade will join Dentsu’s community of regional CEOs, which is overseen by recently appointed group chief operating officer…

Good Times Production Introduces a Fresh Approach to Commercial Film Production

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Entertainment

Executive producers Corwin Carroll and Eric McCasline announce new production company Good Times.

Good Times Production Introduces a Fresh Approach to Commercial Film Production

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Entertainment

Executive producers Corwin Carroll and Eric McCasline announce new production company Good Times.

Good Times Production Introduces a Fresh Approach to Commercial Film Production

none

Entertainment

Executive producers Corwin Carroll and Eric McCasline announce new production company Good Times.

Good Times Production Introduces a Fresh Approach to Commercial Film Production

none

Entertainment

Executive producers Corwin Carroll and Eric McCasline announce new production company Good Times.

Good Times Production Introduces a Fresh Approach to Commercial Film Production

none

Entertainment

Executive producers Corwin Carroll and Eric McCasline announce new production company Good Times.

Good Times Production Introduces a Fresh Approach to Commercial Film Production

none

Entertainment

Executive producers Corwin Carroll and Eric McCasline announce new production company Good Times.

Buyers Find Their Ads Still Play When the TV Is Off

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency. In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the…