Hasta La Creative!

Neste Halloween, Burger King e a agência DAVID Madrid estão desafiando os consumidores espanhóis a capturar o invisível em troca de uma recompensa tangível. Quem quiser bancar o caça-fantasmas e ganhar itens do menu BK, deve tirar fotos de locais em que acredita ter um anúncio escondido e publicar nas redes sociais marcando @burgerking_es. Por …

Leia Em campanha de Halloween, Burger King convoca caça a “anúncios fantasmas” na Espanha na íntegra no B9.

The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction. Ntwrk will pay roughly $140 million for the Complex Media assets, which include its portfolio of websites,…

In the ever-evolving landscape of marketing, collaboration, leadership and adaptability are the cornerstones of success. As a seasoned professional in the industry and CEO of Marketing Architects, Angela Voss delves into the nuances of collaboration, her approach to mentorship and her vision for the future of marketing. She also sheds light on the strategies and…

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago.

Robert De Niro e Asa Butterfield protagonizam um curta-metragem para a nova campanha de Uber Eats exclusiva para o Reino Unido. A criação é da agência Mother. Por que isso importa: Em um mundo onde as marcas frequentemente recorrem a celebridades para chamar atenção, Uber optou por uma abordagem mais sutil e genuína. O filme …

Leia Amizade Inusitada: Robert De Niro e Asa Butterfield estrelam nova campanha de Uber Eats na íntegra no B9.

An older woman wearing a blazer tiptoes into an office holiday party with a mischievous glint in her eye. This party is dull, but it’s about to liven up, thanks to the secret weapon hidden in her purse: a bottle of Ocean Spray Cranberry Juice Cocktail. When no one is looking, the woman pours cranberry…

Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world’s biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry’s owner announced that Esi Eggleston Bracey, who currently leads…

The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The three-minute film, created by agency Mother London and directed by David Shane, promotes Uber’s membership program Uber One,…

According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing technology stacks are too complicated to use, with 20% saying it is “more complex than a black hole.” In 2023, companies shouldn’t rely solely…

After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from Microsoft CEO Satya Nadella. Top line Microsoft revealed today that Takeshi Numoto, former evp and commercial chief marketing officer, will assume the position of CMO. This…