Oct
27
Unilever Brings Back the CMO Role—Here’s Why
Posted in: UncategorizedJust over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world’s biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry’s owner announced that Esi Eggleston Bracey, who currently leads…
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