Nov
08
Mark Zuckerberg Taps the Strengths of WhatsApp
Posted in: UncategorizedThe messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Nov
07
EIBWC Podcast: How Creators Help Brands Stay Connected to Culture
Posted in: UncategorizedWhy are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth Matlins shares his insights on the importance of empathy and collaboration, and how it all ties back to creators. In his role, Matlins is shaping the strategy…
Nov
07
WeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet
Posted in: UncategorizedOnce valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough four years, exasperated by both post-pandemic working trends and the impact of rising interest rates on the commercial property market. In the…
Nov
07
Vans lança coleção para celebrar os 100 anos da Disney
Posted in: Uncategorized
A colaboração Vans x Disney, além de uma linha de produtos, pretende ser uma viagem nostálgica que celebra 100 anos de histórias que moldaram a infância de incontáveis gerações. O que mais você precisa saber:
Leia Vans lança coleção para celebrar os 100 anos da Disney na íntegra no B9.
Nov
07
Unicorns & Unicorns Leads AR + AI Workshop in Collaboration?With Inner-City Arts for Dia De Los Muertos
Posted in: Uncategorized
none
Electronics & Technology
Entertainment
Inner City Arts teams up with Unicorns & Unicorns to host a Dia De Los Muertos Workshop.
Nov
07
Brave Commerce Podcast: Staying Relevant in Consumer Culture
Posted in: UncategorizedIn this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry. In discussing her career journey and the choices she has made along the way, Dabek emphasizes the…
Nov
07
Em um futuro holográfico, KFC promete que sua receita nunca vai mudar
Posted in: Uncategorized
Em uma Paris futurista, o frango do KFC permanece inalterado. A campanha “Forever Crispy”, criada pela Havas Paris, celebra a raízes da rede de fast food enquanto navega por um mundo cada vez mais virtual. O que mais você precisa saber
Leia Em um futuro holográfico, KFC promete que sua receita nunca vai mudar na íntegra no B9.
Nov
07
Waze passa a alertar quais estradas têm histórico de acidentes
Posted in: Uncategorized
Waze introduz alertas de histórico de acidentes para melhorar a segurança ao volante. A iniciativa usa inteligência artificial e relatos da comunidade para prevenir acidentes em trechos perigosos. O que mais você precisa saber
Leia Waze passa a alertar quais estradas têm histórico de acidentes na íntegra no B9.
Nov
07
The Speed of Culture Podcast: Olipop’s Meteoric Rise and the Future of Soda
Posted in: UncategorizedSoda is typically seen as unhealthy, but Olipop proves that you can enjoy the bubbles and a little health boost at the same time. In this episode of The Speed of Culture, Olipop co-founder David Lester shares his entrepreneurial journey and the process of crafting an alternative to classic sodas. Lester joins Suzy founder and…
Nov
07
For Chispa and Buchanan’s, Spanglish Is a Gateway to Connection
Posted in: UncategorizedOn the surface, Chispa, the Match Group-owned dating platform targeting U.S. Latines, and Diageo Scotch whisky brand Buchanan’s appear to come from two different worlds. However, for their new campaigns, both brands are speaking the same language–Spanglish–and to the same audience: bicultural U.S. Latines known as “the 200%,” who identify as 100% Hispanic and 100%…
Nov
07
How Cotopaxi’s Mission Informs Its Branding
Posted in: UncategorizedCreating a story around your product is an easier marketing challenge for purpose-driven brands like outdoor apparel and gear brand Cotopaxi, said Brad Hiranaga, chief brand officer, at Adweek’s Retail Media Summit in Minneapolis, Minnesota, last week. Among other initiatives, the company donates 1% of its revenue to organizations fighting global poverty. “You work on…
Nov
07
Jameson’s First Ad by Ogilvy Introduces a Catchphrase for Carefree Role Models
Posted in: UncategorizedSome people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A stain on the shirt ends up looking like a cool tiger print. A wrong turn leads him to a happening party. Jose isn’t a real person, but he does represent a new global platform from…
Nov
07
This Gaming Company Takes an Anti-AI Stance in Latest Ad
Posted in: UncategorizedIn the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively…
Nov
07
Inclusivity in the Workplace Can Go Beyond the Employee Handbook
Posted in: UncategorizedWhat does inclusivity feel like? Not what it looks like, but can you feel it? According to the American Psychological Association’s 2023 Work in America Survey, 94% of workers said it is very or somewhat important that they feel a sense of belonging in their workplace. As a half-Japanese, half-Chinese Asian American female executive creative…
Nov
07
Inclusivity in the Workplace Can Go Beyond the Employee Handbook
Posted in: UncategorizedWhat does inclusivity feel like? Not what it looks like, but can you feel it? According to the American Psychological Association’s 2023 Work in America Survey, 94% of workers said it is very or somewhat important that they feel a sense of belonging in their workplace. As a half-Japanese, half-Chinese Asian American female executive creative…
Nov
07
Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad
Posted in: UncategorizedKFC’s “Crispy” creative platform, which celebrates the brand’s origins, won Kantar’s Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. Titled “Forever Crispy,” the new spot shows a…
Nov
07
Monogrammed Stüssy Tees? Making Sense of Private Equity-Creative Agency Hookups
Posted in: UncategorizedThreats to the fabled world of creative agencies are as numerous as they are relentless. Fee compression, piece work, transient client relationships, in-housing of creative teams–all are squeezing not just agency revenue but the agency model itself. Yet, amid the hand-wringing, a new way to do business is on the rise. Private equity and venture…
Nov
07
The Adweek Podcast Network on the Road
Posted in: UncategorizedThe Adweek Podcast Network hosted live tapings in our Marketing Vanguard Lounge at Brandweek that took place in Miami from Sept. 11-14. Luz Corona hosted Yeah, That’s Probably an Ad featuring a variety of guests including actor Josh Duhamel and co-founder and Neal Cohen, chief brand officer of Tip Top Proper Cocktails. Colin Daniels chatted…
Nov
07
Raucous Content Director Kiran Koshy Launches Anti-Gun-Lobby PSA “Call Them What They Are”
Posted in: Uncategorized
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