Hasta La Creative!

In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry’s future. Reflecting on the transformative power of advertising, Douglas delved into the industry’s evolution, drawing parallels between the traditional television…

A Dove, em parceria com a Open Source Afro Hair Library, inova ao oferecer uma biblioteca de códigos gratuita para incorporar estilos de cabelos afro em videogames, abordando a sub-representação de cabelos naturais. Porque isso importa O projeto “Code My Crown” é um marco no esforço de representar a diversidade de cabelos afro nos games. …

Leia Dove apoia inclusão de cabelos afro em games com biblioteca de códigos gratuita na íntegra no B9.

After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will resign at the end of the year. Garbe’s marketing role will not be directly replaced, the company confirmed. Instead, U.S. chief commercial officer Kyle Norrington will oversee marketing for the country moving forward. His departure…

To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a Double Ranch crossover and product drop that will allow fans to purchase a limited-edition, X-shaped bottle of the condiment through an AR Snapchat Lens. The “X” symbol is typically used by brands in crossover promotions. Beginning Nov. 18 at 2…

(TrendHunter.com) Pickleball’s popularity has spurred brands to rapidly create innovative equipment, cutting-edge gear and technology to enhance players’ performance, and OWL Sport is now introducing the…

Mars Petcare’s Temptations combines holiday nostalgia with cat antics for a cute ad promoting its puree treats. Created by agency adam&eveDDB, the film recreates a ’70s-style holiday special. A pair of sisters in glittery outfits sing “Deck the Halls” in front of a studio audience, from a stage covered with Christmas trees and presents. But…

(TrendHunter.com) For gardening enthusiasts, thoughtful gifts can enhance their passion for nurturing plants and beautifying outdoor spaces. Outdoor water sink stations and connected lawn care solutions offer…

Ad made for Iqoo (Indian phones manufacturer brand) to highlight one of the product’s features (curved display) where the main benefit is the expanded vision provided by the curved edges of the screen.

Advertising agency: Kappiri Studio
Creative Directors: Alberto Berton, Arun Devarajan
Art Directior: Jickson Joseph
Copywriter: Parvathy Narayan
Modeling: Leonal Chacko, Cyril Chacko
Motion Design: Cyril Chacko
Design & Lighting: Jickson Joseph, Leonal Chacko, Cyril Chacko, Noel Siddharth
Executive Creative Producer: Parvathy Narayan
Producer: Sankar Thekkedath

Electric vehicles now represent 8% of new auto sales in the United States. That may not sound like much, but there’s good reason to believe change is coming down the road. Figures from data analytics firm YouGov, which surveyed more than 2,300 Americans, show the majority of vehicle owners aged 18-34 are likely to consider…

Fãs de Taylor Swift na Argentina, conhecidos por sua lealdade, acamparam por meses para os shows da artista, como já era de se esperar. Em uma jogada de marketing inteligente, o Mercado Livre aproveitou a tradição de troca de pulseiras entre os fãs para disseminar códigos de desconto exclusivos. Uma criação das agências GUT Buenos …

Leia Pulseiras da amizade: Mercado Livre se “infiltra” em show de Taylor Swift na Argentina na íntegra no B9.