As though there wasn’t already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times’ DealBook Summit on Wednesday, as well as saying that advertisers leaving the…
A The North Face realizou uma ação que tem gerado debate sobre a autenticidade das críticas dos clientes e o marketing nas redes sociais. Uma consumidora, Jenn Jensen, publicou no TikTok um vídeo reclamando que sua jaqueta à prova d’água da The North Face não funcionou como esperado durante uma caminhada sob chuva na Nova …
Leia Jaqueta falha na chuva e The North Face responde com entrega espetacular: marketing genuíno ou encenação? na íntegra no B9.
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with the business as an adviser. Neirynck will take over the role from Jan. 1 after two years of running the marketing for the…
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences–something marketers have been searching for since the tier debuted. Netflix partnered with Geico for co-branded creative that brings the Geico Gecko and…
(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.
For taking care of the skin, self-care gift ideas round-up…
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, “Come Back to Your Senses,” developed by Adweek’s Multicultural Agency of the Year, The Community, which won the business after a…
(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.
For taking care of the skin, self-care gift ideas round-up…
(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.
For taking care of the skin, self-care gift ideas round-up…
Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing sectors. The program aims to benefit both groups as they exchange learnings and expertise from their respective fields while collaborating on creative that addresses the senior…
Após anos de expectativa, a Tesla cumpre sua promessa e lança o Cybertruck, uma picape elétrica com design controverso e preço inicial de US$ 61.000. Porque isso importa: O que mais você precisa saber:
Leia Cybertruck da Tesla: o “futuro dos veículos elétricos” chega com preço elevado na íntegra no B9.
The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its stock above $1, according to SEC filings. The publicly traded media company had received a notice of delisting from the Nasdaq on May 31 warning the publisher that it had 180 days, ending on Nov….
He was the voice of the Young Lords in the 1970s, pushing to improve life in poor New York neighborhoods. Later, he won Emmys as a media celebrity in the city.
(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.
For taking care of the skin, self-care gift ideas round-up…
Embarking on a bold journey, Barry’s has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. by 2030. What could be seen as a daunting target represents a thrilling adventure for the brand’s global CEO, Joey Gonzalez. Under his leadership,…
The publication has not avoided the persistent headwinds facing all print publications.
(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.
For taking care of the skin, self-care gift ideas round-up…
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer. The senior…
Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees–the kind who stay with an organization to grow their careers. No one at marketing and creative agencies uses the term “middle managers.” However, the director-level creatives and account leads who occupy the layers between executives and…
Em celebração ao Dia Internacional das Pessoas com Deficiência, a Apple lança “The Lost Voice”, um conto mágico dirigido por Taika Waititi que ilumina o impacto de suas funcionalidades de acessibilidade. Uma espécie de continuação espiritual do celebrado e premiado “The Greatest”. Porque isso importa: O que mais você precisa saber:
Leia Com direção de Taika Waititi, Apple celebra acessibilidade no emocionante filme “A Voz Perdida” na íntegra no B9.
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