Hasta La Creative!

Um falso anúncio da Tesla apareceu em pontos de ônibus de Londres com uma provocação direta a Elon Musk. Criada pelo grupo ativista “Everyone Hates Elon” (Todo Mundo Odeia Elon), a peça mostra o bilionário aparentemente fazendo uma saudação nazista dentro de um dos carros elétricos da marca, com a frase “De 0 a 1939 …

Leia Anúncios falsos em Londres associam Tesla ao nazismo em crítica a Elon Musk na íntegra no B9.

The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery’s vision for the weekend. According to Jon Diament, Warner Bros. Discovery’s evp of advertising sales, the company sold out the entire weekend’s ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,…

The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to…

What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It’s complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research firm interviewed 125 chief executives (CEOs) and chief financial officers (CFOs) to get the inside scoop on what’s expected of CMOs and how they can…

MSNBC has announced major programming moves affecting its weekday and weekend schedules starting in April. The biggest casualty from these changes is The ReidOut’s Joy Reid, who saw her 7 p.m. ET show canceled after a five-year run. As a result of these moves, Reid will no longer be part of the network, with rotating…

Ulta Beauty has named Kelly Mahoney as its new chief marketing officer (CMO), succeeding Michelle Crossan-Matos, who left last month. Mahoney has been at Ulta for nearly a decade, most recently serving as svp of customer and growth marketing. In that role, she helped grow the brand’s loyalty program, Ulta Beauty Rewards, to more than…

WABC has moved into its new studios located in Hudson Yards in New York City after living out of the studios at 7 Lincoln Square on West 66th since June 1979. On Saturday, the morning weekend crew, along with chief meteorologist Lee Goldberg with a cameo by weeknight anchor Sade Baderinwa, talked about the olden…

Perplexity is moving beyond AI search and into the crowded web browser market. The $9 billion startup teased its new browser, Comet, on X, calling it an “agentic search” experience. It launched a signup list but offered few details on how the browser will stand out from competitors. Comet: A Browser for Agentic Search by…

You can’t keep a good owl down: Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company’s social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting…

Erika Facey has been promoted to assistant news director for WISH in Indianapolis, Indiana. The station said this is the second promotion for Facey since she started at the station in 2019. She started as content manager and was promoted to news brand manager in 2023. “Erika has earned each of these career advancements due…