Chinese Influence Campaign Pushes Disunity Before U.S. Election, Study Says

A long-running network of accounts, known as Spamouflage, is using A.I.-generated images to amplify negative narratives involving the presidential race.

Coca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments

Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of “Foodmarks,” 413 places around the world that have hosted memorable meals paired with Coke over the decades. The campaign, a continuation of last year’s…

Creators in Super Bowl Ads Signal a Shift in the Industry

Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the attention of viewers. From iconic faces gracing screens to memorable cameos, celebrities have carved out a significant presence in Super Bowl commercials. However, amid the glittering allure of celebrity endorsements, a new contender has emerged:…

How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up

Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community. She often sets up local pop-ups there to sell her colorful, handmade jewelry. She was surprised last year when she got an unexpected email from the NFL, asking if she’d be interested in creating official…

Health-Ade Kombucha – "Thrill your gut" (2024) 30+2×15 (USA)

This campaign isn’t your

A Rulebook for Reaching the New Mainstream: Super Bowl Edition

Super Bowl LVIII, a new main stage filled with new stories: Las Vegas. The Sphere. The 58th Big Game. $10k tickets. Tay/Trav. Oh yes, 49ers/Chiefs. Knowing the overtime rules. And one more. The thrill of the first time. Sunday saw one of the most important firsts not only for the Super Bowl, but for all…

Debra OConnell to Oversee News at Disney

Ms. OConnell, a longtime executive at Disney, will become the president of a newly created division that will include ABC News and the company’s local stations.

Bass Pro Shops – The Tracker / Memories (2024) :30 (USA)

“Happy memories just come easi

This AI Campaign Re-Creates the Voices of Gun Violence Victims to Call for Reform

U.S. lawmakers will receive a flurry of calls today from students demanding gun reform. “How many calls will it take for you to care?” one of them asks. The twist: All of the students who call were killed in shootings, and their voices have been re-created using artificial intelligence. Gun reform organizations Change the Ref…

NFL Playbook – Tackle Bullying – (2024) :30 (USA)

Cam Heyward of the Pittsburgh

Safety Is Sexy in Insurance Brand’s ’90s-Style R&B Music Video

There can be a lot to remember when preparing for Valentine’s Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy. Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style…

Nominations Are Open for ADWEEK’s 2024 Sustainability Stars

It’s that time of year again! As we start work on ADWEEK’s fourth annual sustainability-focused digital issue, released on April 22, we’re looking for nominations for our Sustainability Stars list. Each year, this list has a slightly different focus. For 2024, we’re widening the funnel, with a broad focus on the ad industry’s role in…

Joel Belz, Trailblazer in Christian Journalism, Is Dead at 82

Inspired by Time, he founded World magazine, covering politics, the arts and other subjects from a “God’s-eye” view.

Fox Returns to Upfront With First Presentation Under New Ad Sales Chief

Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan Center. This will be the first upfront under new ad sales leader Jeff Collins, who replaced Marianne Gambelli after the…

Dunkin’ and Ben Affleck Drop a Pop Banger After Super Bowl Ad

This Valentine’s Day, Dunkin’ is celebrating Ben Affleck’s pop star dreams–and his wife Jennifer Lopez’s willingness to put up with his antics–by dropping a single from his new band, the DunKings. The brand released an extended cut of its Super Bowl ad, which introduced the DunKings, alongside a full version of their song, “Don’t Dunk…

Most European Influencers Fail to Disclose Ads, a Sweep Finds

The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose their advertising activities. The regulation of online influence is a growing discussion across the EU, with the Belgian presidency especially keen, it has been reported, to introduce further legislation at a national level. According to…

Erica Dunton Becomes a Merman

SMBs Still Cautious Advertising on X Despite Lower CPMs

X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told…

Grover Is Now a Reporter. Journalists Aren’t Optimistic.

Some human reporters predicted that the furry Muppet’s new gig would be short given the dire state of the news industry.

Could a Marketing Reset Help Volkswagen Shift Gears?

It’s been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S. In between perfecting its Big Game moment, the brand also found time to conclude some elements of its marathon $2.6 billion media pitch within the last month, and saw the departure…