Let’s talk about consent. It’s a critically important subject for marketers. How we get it, how long it’s valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user’s email or messaging inbox with marketing offers and announcements. Because consent is a…
The year was 1984. Musicians like Queen and ’80s fashion were all about being free and embracing individuality, but those in LGBTQ+ communities faced scrutiny when wanting to live their truth. One might say starting an LGBTQ+ publication like Gay Times in that atmosphere was risky and maybe even dangerous, but founder Chris Graham-Bell knew…
Unilever’s chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world’s largest advertisers. Santos, who also held the title of chief equity diversity and inclusion officer for the CPG giant, will depart at the end of March. Her roles will not…
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges. Two…
In this episode of Brave Commerce, Sarah Travis, president at Target’s retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles. Travis reflects on her remarkable 13-year tenure at Google,…
Exverus means “from the truth” in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. It’s a model…
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever’s Magnum encourages consumers to use the treat as an escape from the winter blues. Created by agency LOLA MullenLowe and directed by Juan Cabral through MJZ Films, the 90-second “Find Your Summer” begins as a moody film depicting the bleakness…
Putting Ice Spice in a Starry Super Bowl ad wasn’t PepsiCo’s way of kicking off the brand’s 2024, but culminating a 2023 launch that started at the National Basketball Association’s NBA All-Star Weekend. Starry began its life as Sierra Mist’s replacement by hosting the event’s 3-Point Contest in Salt Lake City last year. Ice Spice…
PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. That’s in part because it’s stuck…
In 2002, Christina Aguilera’s “Dirrty” video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of ’00s sexuality. Over two decades on, Aguilera is rewriting the playbook for women once more,…
Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too […]
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(TrendHunter.com) The Merrell Moab Speed 2 GORE-TEX shoes are a technical piece of footwear from the brand crafted with versatility and style in mind to help wearers easily take on a range of daily tasks. The shoe…
Em uma colaboração inédita, o Nubank se une ao ator Leslie David Baker, famoso por seu papel como Stanley em “The Office”, para lançar uma campanha que destaca a facilidade e praticidade de gerenciar finanças com a fintech. A campanha, marcada pela estreia de um astro internacional na publicidade do banco, apresenta um curta-metragem que …
Leia Astro de “The Office” vive aventura financeira no Brasil em nova campanha do Nubank na íntegra no B9.
The Times was honored for its coverage of the Israel-Hamas war. And ProPublica won a prize for revealing the lavish gifts and luxury trips given to Justice Clarence Thomas.
VisitBritain’s longstanding “Great” tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation’s appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain’s exit from the European…
His New York Times scoop enraged the Nixon White House, which ordered a tap on his phone. He later won a Pulitzer Prize at The Boston Globe.
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