(TrendHunter.com) The March 2024 cosmetics list calls attention to a number of innovative and nourishing skincare and makeup products.
The Razor Kit from Athena, for instance, is a comfort-focused package that…
Whenever new technology platforms come along, brands will follow, and with Apple’s Vision Pro, Diageo’s Don Julio Tequila aims to utilize its storytelling potential. Working with developer Trigger XR, the tequila brand aims to utilize special computing to enable users to travel virtually to Mexico to experience the legacy, craft and culture of the spirit….
Diante de uma programação vasta, simultânea e cheia de apresentações e palestras com títulos-pegadinha, uma das principais formas de se navegar pelo SXSW é através dos nomes das pessoas. Você provavelmente vai ouvir que o mais indicado é fugir da presença de famosos e celebridades, que raramente falam algo para além do script do treinamento …
Leia SXSW 2024: navegando pela programação com os nomes mais quentes já confirmados na íntegra no B9.
As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? In the latest episode of Yeah, That’s Probably…
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, gives an inside look at what makes e.l.f. Beauty not just a brand, but a cultural icon. In this episode of The Speed of Culture, Matt Britton sits down…
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, gives an inside look at what makes e.l.f. Beauty not just a brand, but a cultural icon. In this episode of The Speed of Culture, Matt Britton sits down…
Given that Women’s History Month and International Day of the Girl take place every year, I often doubt the DEI commitment of companies that start asking about events and solutions that “engage women” a month or two before those moments. True DEI champions are currently talking about plans with clear repercussions for 2034; true leaders…
With Axe finding its sweet spot with Generation Z men, its latest marketing effort looks to expand that reach to Gen Z women. The brand recruited two of the generation’s biggest music stars–diamond-certified producer Metro Boomin and platinum-selling artist Coi Leray–with the latter becoming the first woman to lead an Axe campaign. Both Boomin–who recently…
In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group’s catalog of brands–including Gap, Old Navy and Banana Republic–with “crisp identities and purpose” to counter years of sluggish sales. “We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,”…
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future. In August, Apple introduced a new version…
A potential conspiracy is at the heart of a McDonald’s initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac. Named “The Icon,” the campaign from Nord…
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, “Cancer won’t be the last thing that f*cks me,” across a close-up image of a woman’s naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer…
Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.
Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.
Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.
Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.
Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic comedies while working with celebrities and influencers who share their favorite products to try out. Speaking during ADWEEK’s Commerceweek event, Sarah Henry, vice president and head of content,…
Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial intellgience, metaverse platforms like Roblox and virtual reality, partnering with Meta in January on fitness experience The World’s Smallest Gym on Apple’s Vision Pro headset in its…
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK’s Commerceweek event this week in New York, Chatterjee explained that 48% of people are worried about the next 10 years. In fact, more people are worried about the…
How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship’s engines can withstand? This was the seemingly impossible challenge solved by the wonderful engineer, Buckminster Fuller, in the 1940s. The answer was something surprisingly small. A six-inch piece of metal,…
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