In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn’t a cosplay tutorial or a breezy promo for her daytime chat show. It’s the launch of #TheFaceof10 campaign from Dove as the brand continues to address the ills of social media head-on, specifically the TikTok trend that…
For this year’s upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of new, multiplatform content across its portfolio–in addition to a new measurement-focused initiative called InterAction. “A+E continues to move forward with intention and pace in…
The Securities and Exchange Commission (SEC), Wall Street’s regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related risk. In a reversal from the initial proposed rules, which the SEC first published in March 2022, the final rules won’t require companies to disclose scope 3 emissions, which refer…
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The organization has been on a recruitment drive in the U.S. in recent months, hiring various executives to build its expansion of digital…
The independent agency landscape is dotted with many small shops, with a few big agencies sprinkled in. Two of those larger agencies have now merged to become one of the biggest independents in the U.S., as Barkley and OKRP have merged to become BarkleyOKRP. This new entity now has over 650 employees across five offices…
Em um movimento que antecede o Dia de São Patrício, Jason Momoa, conhecido por seus papéis em “Aquaman” e “Game of Thrones”, é a estrela do mais recente comercial da Guinness. Apesar de suas raízes havaianas, Momoa apresenta-se aqui como parte irlandês, mais precisamente, “2% irlandês”. O comercial inicia com Momoa – assumidamente fã de …
Leia Jason Momoa descobre sua identidade “2% irlandesa” na nova campanha de Guinness na íntegra no B9.
Apple apresenta uma adaptação live-action do mangá clássico “Midnight”, de Osamu Tezuka, sob a direção de Takashi Miike. Este curta de 18 minutos, produzido pela TBWAMedia Arts Lab Tokyo, faz parte da campanha global “Shot on iPhone”. “Midnight” explora as aventuras noturnas de um taxista que, na versão original do mangá, trabalha incansavelmente para arcar …
Leia “Midnight”: Apple revive clássico mangá de Osamu Tezuka em novo curta da série “Shot on iPhone” na íntegra no B9.
In this week’s episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming history lesson about Atari. They talk about AI and how to focus on it as a tool instead of falling for…
In this week’s episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming history lesson about Atari. They talk about AI and how to focus on it as a tool instead of falling for…
In this week’s episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming history lesson about Atari. They talk about AI and how to focus on it as a tool instead of falling for…
In this week’s episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming history lesson about Atari. They talk about AI and how to focus on it as a tool instead of falling for…
In this week’s episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming history lesson about Atari. They talk about AI and how to focus on it as a tool instead of falling for…
Nos últimos tempos, passei a estudar mais sobre a Inteligência Artificial e descobri que é como aprender a ler e escrever. E isso se deve as diversas camadas da IA, principalmente a explicabilidade. Esclareço. A explicabilidade da inteligência artificial (AI explainability) refere-se à capacidade de compreender e explicar como os modelos de IA tomam decisões …
Leia SXSW 2024: Todos os olhos para a Inteligência Artificial na íntegra no B9.
(TrendHunter.com) The Sennheiser MOMENTUM True Wireless 4 earbuds are the latest version of the brand’s namesake bud-style headphones that will deliver unparalleled performance for a wide range of listener needs….
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report. These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping…
The Securities and Exchange Commission (SEC), Wall Street’s regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related risk. In a reversal from the initial proposed rules, which the SEC first published in March 2022, the final rules won’t require companies to disclose scope 3 emissions, which refer…
It can be challenging for young women to find a space where they can stay informed and build a community. Essence’s Girls United is just such a space, providing expert guidance on topics like fashion, astrology and culture. Girls United is a digital community for young Black women interested in culture, entertainment, entrepreneurship, relationships, politics…
The road to March Madness is on. TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the Men’s Final Four. Presented by NCAA Corporate Champions AT&T, Coca-Cola and Capital One, artists such as Zedd, Mumford &…
Qatar Airways is giving its digital cabin crew, Sama, a generative artificial intelligence makeover to improve its customer service experience and ultimately drive sales. Sama 2.0 is a more humanlike AI digital entity, complete with expressions and simulated breathing. This is a departure from her former gamelike character appearance and signals a shift in Qatar…
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