The NWSL is back, and it wants fans to know it. Ahead of this weekend’s season kickoff, the National Women’s Soccer League unveiled the latest iteration of its “We Play Here” sports marketing campaign with the new 60-second spot,”Keep Up.” From agency Cartwright, “Keep Up” debuts today on paid TV, digital and social properties, the…
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story. A decrease in search traffic for publishers…
Entre a imensa programação de mais de 1,5 mil palestras, painéis e workshops no SXSW 2024, é curioso observar que menos de dez sessões foram especificamente dedicadas ao Apple Vision Pro ou à computação espacial. À primeira vista, isso pode levar alguns a questionar a relevância desse tema enquanto uma tendência futura, especialmente em um …
Leia Apple Vision Pro e a Computação Espacial: o assunto extraoficial do SXSW 2024 na íntegra no B9.
Having multiple chief creative officers isn’t the norm for most agencies, but AKQA has quintupled down the CCO role with the recent promotion of two creatives. That means AKQA has five CCOs with global remit. Shu Hung and Johnny Budden have been promoted to chief creative officers at AKQA, up from executive creative directors, joining…
As palestras que acontecem no famoso Ballroom D (ou seja, o maior espaço do evento para aproximadamente 2500 pessoas) costumam variar entre artistas que são considerados “figuras carimbadas” e em que existe uma expectativa tanto sobre conteúdo quanto sobre a forma de apresentar, como Amy Webb, e gratas (ou nem tanto) surpresas. Hoje tivemos uma …
Leia SXSW 2024 – Para Ian, o futuro será “Powered by people and enabled by AI” na íntegra no B9.
Retail media is having a moment. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That’s a 22% increase versus 2023, and it’s predicted to jump another 18% to nearly $166 billion in 2025. To give those numbers some context, retail media now makes up roughly one-fifth of global…
The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don’t always look like the general public. More than half of the people employed in the industry are women. Nearly 4 in 5 are white. Agencies and public relations…
Many of Americans’ favorite brands–think Oreo, Dove, Tide and Snickers, for example–rely on the availability of cheap, disposable packaging made mostly of plastics. Experts say shifting away from single-use plastic packaging is necessary, but it’ll require systemic, expensive changes to how Americans get their snacks–and most of their groceries, personal care products and cleaning supplies….
The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
The House plans to vote on Wednesday on a bill that would force TikTok’s Chinese parent to sell the popular social media app.
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and…
In February, a survey conducted by WhistleOut–a search engine that lets consumers compare mobile plans–revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they’d be unable to afford so much as a 10% rate hike, and some three quarters fear that such a…
Existe um frenesi sobre o universo da Inteligência Artificial e os inúmeros impactos destas novas tecnologias digitais na economia, nos potenciais ganhos de produtividade, na geração de empregos, seu risco destrutivo para o sistema econômico e na sociedade em geral. Antes de qualquer avaliação, seria importante observar o potencial analítico e crítico dos indivíduos, que …
Leia SXSW 2024 – Transformação do negócio além da IA na íntegra no B9.
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK’s 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the…
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged…
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could’ve translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that…
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