On a summer’s day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don’t mind, welcoming the revelers into their yard. Their energy is contagious, and soon fences are collapsing all along the street. The day culminates with one giant party…
As rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people are looking for ways to shift to lower-carbon lifestyles. A major one, according to climate experts, is related to what we eat. Plant-based meats exploded onto the scene in a new way in 2020, with…
There are countless videos across many online platforms catering to a wide range of interests. It’s fascinating how certain videos go viral and become widely viewed by millions of people across the globe, but it’s difficult to predict what makes a video successful. Creative company Viral Growth specializes in TikTok and has devised a formula…
The agreement would give the tech company worldwide rights for a monthlong World Cup-style competition between top teams set to take place next year.
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines. Since the start of 2023, Lego, Caterpillar, PepsiCo, Autodesk and Delta have all enlisted CSOs to steer them through increasingly tight greenwashing regulations in a world where people expect brands…
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A Microsoft revelou o modelo de inteligência artificial VASA-1, capaz de criar vídeos hiper-realistas a partir de uma única foto e um arquivo de áudio. Este desenvolvimento, impressionante e preocupante ao mesmo tempo, oferece sincronia de movimentos labiais e expressões faciais detalhadas. ? Potencial de aplicação: Destinada inicialmente para uso em acessibilidade e educação, a …
Leia VASA-1: nova inteligência artificial da Microsoft pode fazer qualquer um falar qualquer coisa na íntegra no B9.
Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers….
Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB InBev brand celebrates them in a playful campaign by agency David New York. “Missing Chalices” shows the branded glassware tucked into a kitchen…
Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK’s digital package exploring the relationship between marketing and sustainability. In 2018, just under half of all S&P 500 companies mentioned “climate change” as a possible risk or regulatory hurdle in their financial filings. In 2023, more than nine in…
Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK’s digital package exploring the relationship between marketing and sustainability. In 2018, just under half of all S&P 500 companies mentioned “climate change” as a possible risk or regulatory hurdle in their financial filings. In 2023, more than nine in…
The flurry of climate-related commitments following the 2015 Paris Agreement–laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels–grew oddly quiet in 2023 as many brands dampened their sustainability communications. Despite climate change’s continued threat, messaging around it has turned into a political and regulatory minefield. But it’s not just…
In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing. It’s the industry’s first comprehensive, social-science-guided effort to combat climate disinformation and greenwashing–two problems that scientists, researchers, journalists and lawmakers have been urging to proactively address for over a decade. Peer-reviewed studies,…
In “The Rulebreaker,” Susan Page pays tribute to a pioneering journalist who survived being both a punchline and an icon.
The Beirut bureau chief for The Associated Press, he was kidnapped in 1985 by Islamic militants.
To own a computer or smartphone — indeed, to engage with the digital world to any degree — is to be a mark. You can try to block, encrypt and unsubscribe your way out of it, but you may not succeed.
In the age of Ozempic, the “fat activist” Virginia Sole-Smith is inspiring and infuriating her followers.
Craig Carton, the bombastic sports broadcaster, shows a different side on a weekly show that focuses on the stories of gambling addicts like himself.
For 12 years, the MTV reality series “Catfish” has traveled the U.S., presenting hundreds of intimate snapshots of what can go wrong when the heart mixes with technology.
Attendance soars 40% at the MMA-backed event, which featured X discussing brand safety and plenty of opportunities to network.
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