May
13
May
13
The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
Posted in: UncategorizedIt’s well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio. The billboards lean into the science behind its products…
May
13
GPT-4o: OpenAI amplia capacidades do ChatGPT com reconhecimento de voz e emoções
Posted in: Uncategorizedvar HYVOR_TALK_WEBSITE = 10957;
A OpenAI anunciou hoje o lançamento de seu mais novo modelo de inteligência artificial, o GPT-4o. A proposta é permitir uma integração inovadora de voz, texto e visão, já que – segundo a empresa – o GPT-4o aprimora significativamente a experiência do ChatGPT, permitindo interações mais dinâmicas e humanizadas. ? Evolução: Segundo Muri Murati, CTO …
Leia GPT-4o: OpenAI amplia capacidades do ChatGPT com reconhecimento de voz e emoções na íntegra no B9.
May
13
Celebrating AANHPI Heritage Month with Young Asian American Gen Zers
Posted in: Uncategorized
May
13
Fox Renews Universal Basic Guys Ahead of Fall Premiere
Posted in: UncategorizedLooks like Fox’s famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys–the latest addition to the network’s Sunday night cartoon fare–has been gifted with an early Season 2 renewal ahead of its fall debut. That’s a big vote of confidence in the series, which hails from sibling creators Adam…
May
13
George Clooney to Make Broadway Debut in ‘Good Night, and Good Luck’
Posted in: UncategorizedA stage adaptation of the film is planned for next spring, with Clooney playing the journalist Edward R. Murrow.
May
13
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
Posted in: UncategorizedThe Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The “Latin Boom” was so powerful, that it heralded the inception of the…
May
13
McDonald’s remove sorriso do McLanche Feliz em campanha de conscientização sobre saúde mental
Posted in: Uncategorizedvar HYVOR_TALK_WEBSITE = 10957;
No Reino Unido, o McDonald’s decidiu remover os icônicos sorrisos de suas caixas de McLanche Feliz. A mudança faz parte de uma campanha mais ampla para incentivar discussões abertas sobre saúde mental entre famílias. ? Foco na Juventude: A campanha, desenvolvida pela agência Ready10 e intitulada ‘The Meal’, coloca as crianças no centro da discussão …
Leia McDonald’s remove sorriso do McLanche Feliz em campanha de conscientização sobre saúde mental na íntegra no B9.
May
13
Cannes Lions 2024: após 14 anos anos, Unilever reconquista posto de ‘Creative Marketer of the Year’
Posted in: Uncategorizedvar HYVOR_TALK_WEBSITE = 10957;
A Unilever foi eleita a “Creative Marketer of the Year” por Cannes Lions em 2024, um reconhecimento que celebra o impacto duradouro e a inovação em marketing. Este retorno ao pódio, que não ocorria desde 2010, vem após uma década de campanhas marcantes e acumulação de centenas de Lions, segundo a organização do festival. ? …
Leia Cannes Lions 2024: após 14 anos anos, Unilever reconquista posto de ‘Creative Marketer of the Year’ na íntegra no B9.
May
13
Major League Soccer’s Attitude and Access Scored It a New CMO
Posted in: UncategorizedMajor League Soccer has a robust post-pandemic story to tell, and it’s found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history. MLS has grown from 19 teams in 2014…
May
13
e.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign
Posted in: UncategorizedA striking fact lays bare inequities in corporate leadership: There are more men named “Dick” on public company boards in the U.S. than women or diverse groups. “So Many Dicks,” the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and…
May
13
How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
Posted in: UncategorizedScope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company’s first deal with a social platform and offering more specific measurements beyond estimates. Over the last six months, Scope3 has worked with Snap to develop ways of measuring the carbon emissions associated with the different types of…
May
13
Tools & instruments crushed / Niveau originalité ça tombe à plat!
Posted in: Uncategorized |
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| THE ORIGINAL? LG – Renoir 8 Megapixel camera phone – 2008 Watch the TV Commercial Source : AdLand, Copyranter Agency : BBH London (United Kingdom) |
LESS ORIGINAL Apple I-Pad Pro « crush! » – 2024 Watch the TV Commercial Source : Ad Age, The Drum, Agency : Apple, In-House (USA) |
May
12
Why Al Jazeera is the Go To News Source for Student Protesters
Posted in: UncategorizedStudents active in campus protests value Al Jazeera’s on-the-ground coverage and its perspective on the Israel-Hamas war. They draw distinctions between it and major American outlets.
May
12
Sam Rubin, Los Angeles TV Anchor and Entertainment Reporter, Dies at 64
Posted in: UncategorizedMr. Rubin began at the Los Angeles television news station KTLA in 1991 and became a staple of morning viewing through his interviews with celebrities.
May
11
Jeannie Epper, Groundbreaking Stunt Double on ‘Wonder Woman,’ Dies at 83
Posted in: UncategorizedHer first stunt was riding a horse bareback down a cliff when she was 9. She went on to soar on the hit TV series “Wonder Woman” and in many other places.
May
11
Flying High on Liquid I.V.
Posted in: UncategorizedThis week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights “the magic of extraordinary hydration.” The spot benefits greatly from its soundtrack—the gospel song […]
The post Flying High on Liquid I.V. appeared first on Adpulp.
May
11
The Journey to Stardom: Insights From Songwriter Evan Bogart
Posted in: UncategorizedWe all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating the hit songs we enjoy. From discovering Maroon 5 to Eminem, songwriter Evan Bogart has seen it all and understands…
May
11
Print ads in Swedish newspapers welcomes Eden Golan to Malmö Eurovision
Posted in: Uncategorized
May
11
Ilon Specht, Who Empowered Women With ‘I’m Worth It’ Ad, Dies at 81
Posted in: UncategorizedShe came up with the feminist campaign, for a hair color product, when challenging the notions of men at her ad agency.
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