Test drive your neighbor’s car / Mauvaise conduite?

THE ORIGINAL?
Toyota « Test my hybrid » – 2014
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Source : Trend Hunter
Agency : Saatchi & Saatchi, Oslo (Norway)
LESS ORIGINAL
Dacia « Test my Dacia » – 2025
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Watch the Case Study video
Source : Dubaï Lynx GOLD Award
Agency : VML, Casablanca (Morocco)

$100M Paid to Podcasters by Spotify Since January

Video consumption on the streaming platform has increased by 40% since January.

Olympian Tara Davis-Woodhall Will Headline Alexis Ohanian’s Athlos Event

The gold medalist wants to bring more attention to women’s track and field.

Chattanooga Station Names Perry Pace News Director

Pace was the news director at WOI in Des Moines, Iowa.

60 Minutes Addresses Bill Owens’ Exit: ‘It Was Hard on Him and on Us”

The turmoil surrounding Owens’ exit went public on Sunday night.

60 Minutes Addresses Bill Owens’ Exit: ‘It Was Hard on Him and on Us”

The turmoil surrounding Owens’ exit went public on Sunday night.

OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon

OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.

OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon

OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.

Chris Jansing Shares Her Experience Covering Pope Francis’ Funeral

Jansing spoke with TVNewser about this weekend’s funeral, and what happens next.

Here’s How the News Networks Are Covering Trump’s 1st 100 Days

ABC News, MSNBC, and NewsNation are among the networks planning special programming

Now Watching “Quantum Marketing with Raja Rajamannar”

Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]

The post Now Watching “Quantum Marketing with Raja Rajamannar” appeared first on Adpulp.

EXCLUSIVE: Jenni Kayne’s VP of Growth Marketing Exits

Clothing brand Jenni Kayne’s vp of growth marketing, Laura Savage-Finch, has left the company, ADWEEK has learned. A brand spokesperson confirmed that Savage-Finch’s last day was April 11 and her […]

Spotify revela pagamento recorde de US$ 100 milhões a podcasters no primeiro trimestre

capa-spotify

O Spotify revelou que desembolsou mais de US$ 100 milhões para criadores de podcasts somente no primeiro trimestre de 2025. A informação, divulgada com exclusividade ao The New York Times, marca a primeira vez que a empresa compartilha publicamente dados sobre seus pagamentos a produtores de conteúdo. Por que importa: A plataforma de streaming enfrenta …

Leia Spotify revela pagamento recorde de US$ 100 milhões a podcasters no primeiro trimestre na íntegra no B9.

UK Channel 4 Boss Alex Mahon to Step Down After 8-Year Stint

Mahon oversaw the channel’s digital transformation, as it became one of the U.K.’s largest social media brands.

PepsiCo Hires Jonnie Cahill as CMO of International Foods

PepsiCo has hired Jonnie Cahill as chief marketing officer (CMO) of its international foods business. The exec joins from a 12-year tenure at Heineken, where he served as USA CMO […]

Telemundo to Livestream Two Hourlong Specials Covering Trump’s First 100 Days

The shows will highlight topics like immigration, international affairs, and the economy.

Cannes Lions apresenta programação 2025 com foco em transformação criativa e inovação

cannes-lions-25-speakers

O Festival Internacional de Criatividade Cannes Lions revelou sua programação completa para a edição 2025, que acontecerá de 16 a 20 de junho na França. Com promessa de mais de 150 horas de conteúdo, o evento vai reunir cerca de 500 palestrantes entre líderes globais, marcas e agentes de transformação cultural. “O programa de conteúdo …

Leia Cannes Lions apresenta programação 2025 com foco em transformação criativa e inovação na íntegra no B9.

Bill Belichick’s Girlfriend, Jordon Hudson, Shuts Down Question About Their Relationship

The legendary football coach has never shared much with the news media, but on Sunday it was Jordon Hudson who shut down a line of questioning.

Here’s How the White House Correspondents’ Dinner Addressed an Absent Trump

Both the president and a guest comedian were absent from this year’s ceremony.

ads for blenders with the catchline shuffled / Incompréhensible?

THE ORIGINAL?
Moulinex / Blender – 2010
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Source : Ad Forum
Agency : Saatchi & Saatchi, Ramat Gan (Israël)
LESS ORIGINAL
Kitchen Waerohues / Blenders Promotion – 2024
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Source : Cannes Lions, Adsoftheworld
Agency : Special, Sydney (Australia)