Hasta La Creative!

A série The Last of Us da HBO e a cerveja Corona se uniram em uma parceria inesperada para celebrar a estreia da segunda temporada do drama apocalíptico e, simultaneamente, comemorar o centenário da marca de cerveja. Por que importa: A campanha “La Playa Awaits” (A Praia Aguarda) une dois universos aparentemente incompatíveis – o …

Leia The Last of Us e Corona celebram parceria inusitada com campanha “La Playa Awaits” na íntegra no B9.

The festival’s longtime president is leaving the festival, as are about 10 others. Its owner, Penske Media, told staff members about the changes on Friday.

A Stella Artois lançou uma campanha de mídia externa que busca mudar a percepção dos viajantes sobre atrasos de voos, transformando momentos de frustração em oportunidades para desfrutar uma cerveja. A ação “O atraso que vale mais”, desenvolvida em parceria com a GUT Miami, JCDecaux e Be Mediatech OOH, estreou no Aeroporto de Guarulhos, em …

Leia Stella Artois transforma atrasos de voos em oportunidades com OOH dinâmico na íntegra no B9.

Beats by Dre unveils two new colors in its Pill portable speaker line, along with animated ads starring WNBA’s Angel Reese and former F1’s Daniel Ricciardo.

The media organization said that the White House emailed three of the company’s five directors on Monday, telling them that their positions had been terminated.

In today’s marketplace, pricing is far more than a number. It’s a brand signal.

The gold medalist wants to bring more attention to women’s track and field.

The turmoil surrounding Owens’ exit went public on Sunday night.

OpenAI’s move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.