Hasta La Creative!

O SXSW anunciou uma nova leva de keynotes e palestrantes para sua edição 2025. O evento, que acontece entre 7 e 15 de março em Austin, Texas, traz nomes como Issa Rae, Hideo Kojima e o elenco completo de “The Last of Us”. Por que importa: O festival continua expandindo sua programação para além da …

Leia SXSW 2025: Issa Rae, Hideo Kojima e elenco de “The Last of Us” estão entre os novos destaques confirmados na íntegra no B9.

Since the poet Geoffrey Chaucer linked St. Valentine’s Day with the beginning of birds’ mating season, the holiday has been synonymous with love, romance, and sex. National Retail Federation data shows that 56% of consumers will buy some sort of gift for a loved one on February 14, and 61% of couples report that the…

Streaming platforms are quietly redefining what “ad-free” really means. Even if you’re paying for an ad-free experience, companies like Disney+ and Netflix are reshaping that definition–especially regarding live programming. The shift is particularly noticeable as Disney+ integrates more live sports, 24/7 channels, and programming from ESPN+ into its offerings, all of which traditionally include ad…

Yeezy.com, Ye’s ecommerce website powered by Shopify, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item on Feb. 10: a white T-shirt emblazoned with a swastika, the symbol popularized by Nazis and still used by antisemitic and far-right extremist groups. The move comes after Ye ran a…

The second week of the reimagined CBS Evening News continued to see audience drop-offs in total viewers and the Adults 25-54 demo. Obviously, it’s a marathon and not a sprint for the evening news broadcast, which needs time for existing viewers to adjust to its new format. Maurice DuBois and John Dickerson are co-anchoring the…

The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC for second place in the Adults 25-54 demo. As a bonus, it also finished in the…

Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at SC Johnson, most recently serving as its executive director and head of marketing for its North America business. Before that,…

Pete Davidson is known for a lot of things. There’s his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he’s now removed). He’s also known for his high-profile dating history. Fellow celebrities ranging from Ariana Grande and Kaia Gerber to Kate Beckinsale and Kim Kardashian…

The list of famous white men who appeared in ads during Super Bowl 59 is long. It includes Glen Powell, Adam Devine, Harrison Ford, Chris Pratt, Chris Hemsworth, Post Malone, Shane Gillis, Matt Damon, David Beckham, Pete Davidson, Gordon Ramsay, and Barry Keoghan. Tom Brady, Payton Manning, and Matthew McConaughey all appeared in more than…

ABC News Live’s flagship newscast, ABC News Live Prime with Linsey Davis, celebrated its fifth anniversary on Monday. And network staff had an in-office celebration to mark the occasion, including remarks from senior executives, a sizzle reel, and the debut of a new studio at ABC’s offices at 7 Hudson Square where several of the…