Hasta La Creative!

LONDON – Teletext has hired 4th Screen Advertising to sell ads on its expanding mobile offering.

Mixed sports metaphors, high-top striped socks and an intentionally cheesy payoff. There’s a lot to like here.

I must say, it’s awfully nice of Ikea to let Mark Malkoff live in one of its stores for a week while his apartment gets fumigated. And by “live,” I mean eat, sleep and shower in the Ikea store in Paramus, N.J., all in front of a webcam (well, maybe not the shower part) for any and all interested parties to watch. I’m not sure why Malkoff’s first response to fumigation was an attempt to be a Big Wheel on the Internet, nor am I sure why he visited all 171 Manhattan Starbucks locations in a previous stunt. But this phenomenon where people think every minor phase or event in his or her life must be broadcast to all creation is certainly a curious one. And if this whole thing is essentially an ad for Ikea, it worked. I’ll definitely think twice before inveighing against their second-rate furniture in the future.

—Posted by David Kiefaber

“The Barbie brand debuts an innovative, interactive gaming experience that gives tech-savvy girls a new way to play with fashion in today’s digital age.” Thus spoke Mattel in a press release detailing the launch of Barbie iDesign at this week’s Consumer Electronics Show in Las Vegas. Not since the Book of Revelation has a passage so cryptically (yet frighteningly) heralded the end of civilization. Mattel attempts to explain: “Barbie iDesign is the newest introduction from the Barbie Tech group, and builds on the success of Barbie Girls, a hybrid play experience that combines a real world, doll-inspired music device with a virtual world platform.” It’s real! It’s virtual! It’s got dolls and music! Barbie’s got a “Tech Group”! Just give us some money! I suppose we shouldn’t worry. The way Mattel’s been going, Barbie iDesign’s recall is probably just around the corner.

—Posted by David Gianatasio

There is no stop with PaintBall.

Advertising Agency: The Young Ones, Belgium
Creative Director: Kurt Van Buggenhout
Art Director: Floris Van Opstal
Copywriters: Steven Goedhart, Kristin Berckmans
Account: Ina Beckers, Suzanne Mioulet, Maarten Van Gool

LONDON – Premier Foods, the owner of iconic British brands including Hovis, Bisto and Branston, has initiated a review aimed at consolidating its roster of design agencies.

Without your donation the animal-ambulance has no transportation.

Advertising Agency: Comm’pas, Breda, The Netherlands
Art Director: Jeroen Manders
Copywriter: Levi Sars
Published: December 2007

ABC’s The View and Kimberly-Clark — the pretty name behind a bunch of brands lying around your house — are conducting their second annual Room-a-Day Giveaway. 16 people will get 25 grand for a room makeover from January 12…

Unleash your true self at indiatimes.com
Life’s better in here

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: May 2007

SAN FRANCISCO (AdAge.com) — Starbucks Coffee Co. has returned its No. 1 barista, founder Howard Schultz, to his former role of chief executive to perk up its sales and stock price.