You don’t see too many optical illusions in advertising. But when they are employed, it’s usually for a noble cause—like making a woman’s boobs look bigger, as in this homemade Wonderbra spot. Sony Bravia did a few optical-illusion print ads recently, too.
—Posted by Tim Nudd
So you’re going to accuse us of covering this news item simply because of our apparent penchant for all things racy? Please, please, please. Have more confidence in us that that! There isn’t even any nudity in this work….
According to Mark Ambinder at TheAtlantic.com: "Roy Spence, an advertising guru who has rescued the Clintons' public image before, will start to participate…
DETROIT (AdAge.com) — Carol H. Williams Advertising, Oakland, Calif., is defending Chevrolet's estimated $35 million African-American-advertising account in presentations here today. The incumbent is competing against four other shops, a General Motors Corp. spokeswoman said.
Fruit got juiced for your Slurpee.
25% fruit juice
Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen
Fruit got juiced for your Slurpee.
25% fruit juice
Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen
Fruit got juiced for your Slurpee.
25% fruit juice
Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen
If there’s anything at all you can count on in this business other than the recurring pointless belief people actually want to watch commercials and press releases that insist everything’s a first, best and only, it’s that contextual advertising…
LONDON – Dennis Publishing has acquired the online current affairs magazine The First Post for an undisclosed sum.
LONDON – Cosmetic surgery company, Mybreast, has appointed Intelligent Marketing to
handle its integrated marketing and raise brand awareness.
NEW YORK (AdAge.com) — Like chips and seven-layer dip, celebrity ads have become a Super Bowl staple. But marketers need more than a famous face to resonate with viewers — they need buzz, according to new market research from Cymfony, a division of TNS Media Intelligence.
The guys over at the great Artzmania in collaboration with Catalizado have just released the latinamerican issue of this amazing magazine.
This special release has even more flavor to it at least for me because I’m in it. Some time ago I sent in a sample of my works fand luckily I got selected to be on the magazine.
A great honor to be in such a huge magazine and along side great names such as Adhemas Batista or Claudio Limón.
You can download the issue here.
Here’s the scoop on the new building Ogilvy NY will occupy beginning next year, on the West Side.
The building at 636 Eleventh Avenue was built in 1913 and originally housed the Auerbach Chocolate factory. Ogilvy is calling its new space the “Candy Factory.” It has high ceilings on the first floor, a courtyard and a roof-top terrace that Ogilvy plans to design as a garden space.
Thanks to Google Maps, here’s a sneak preview:
What would David Ogilvy think of this?
David Armano is VP, Experience Design for Critical Mass and he has a new theory. He believes we will move from multiple connected touchpoints to infinite touch points.
I am fairly certain that we are moving toward a time where the way we interact with brands and their products and services will seem infinite.
Maybe, just maybe—each time we have any interaction with a brand’s product or service we’ll create a mental note of how that experience felt. If touch points become infinite—or just seem that way, then the opportunity for deeper levels of a relationship become possible.
But only if the infinite touch points succeed in reaching that ideal “iiquid state of flow”—or at least make it feel that way to the end user, consumer or participant.
Thankfully, The Kaiser has another read and delivers it in the comments: “I think that during the next 20 years we will learn to avoid and negate brand touch points and experiences. I believe that these touch points will become so “average” that we will learn to opt out out and ignore them.”
A new McCann-produced TV commercial promoting the tie-in between Led Zeppelin and Verizon is one of the cleverest, most engaging pieces of communication that I've seen for a long time.
LONDON – Virgin Radio is launching a new division to provide customised, branded audio content to third-party clients.
LONDON – The Central Office of Information (COI) has appointed David Gadd as head of monitoring and content delivery.
LONDON – Peter Iacono has been appointed as president and a managing director of ITV Worldwide.
If you want to have some fun with your cube mates, check this Boneless Thursdays Wild Messages promotion for Buffalo Wild Wings Grill & Bar. Click the sergeant. Click the referee. Click the stern looking, S&M-ish school teacher. See…
As we all know, brands are living things. They can get sick, they can get tired, or they can thrive and become energetic. The getting better/mending (and potential positive turnabout) is off to a good start with this relatively recent branding ad for Saturn automobiles. In fact, I really dig this ad!
Saturn was one of the only GM brands that had darling status in the industry when it was introduced some 22 years ago. But in the last decade, Saturn has endured a steady erosion of brand equity and sales of its automobiles. Part of the decline was due to unimaginative automobiles given to it by GM — but, getting away from its original branding has also played a role.
This “Rethink American” ad and platform re-make of the Saturn brand has me optimistic about the division’s future. The ad is thought-provoking in a more global consequential way, as well as informative about the Saturn line-up. It sizes up that things change — how we once viewed things, now mean something else. And, with Saturn’s 5 new models, commitment to affordable hybrids, and a 100,000 mile (5 year powertrain) warranty, it may be worth giving this brand another look.
As the ad’s uplifting rock music articulates in the end, I may be ready to “come around”. Good idea, good execution, and good luck turning the corner resurrecting the Saturn brand.
Technorati Tags: GM, Saturn, Brands, Rethink American, Beyond Madison Avenue
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